Adriana Araújo

AMOBELEZA

Head of Marketing and Performance

Head of Marketing and Performance at AMOBELEZA, he has more than 15 years' experience in marketing and sales in the beauty market, having worked with major national and imported brands. At AMOBELEZA, she is leading growth through innovation with a focus on excellence in the consumer experience.

Adriana Caldeira

VTEX

Solution Architect Leader

19 years' experience in digital commerce, 8 of which as a VTEX specialist. I've worked for major players in the Brazilian market such as B2W, Walmart and Via Varejo, among others, in the various business segments of B2C, B2B, Marketplace and Unified Commerce (omnichannel). My career has focused on new business development and technological innovation.

Adriana Orsi

Electrolux

D2C Sr. Manager

With more than 10 years' experience in e-commerce and more than 15 years in retail, she is leading the evolution of Electrolux's D2C in Brazil. Graduated from FAAP and has an MBA in Marketing & Branding from FIA. Extensive experience in different areas of Digital Commerce with a focus on digital transformation.

Alberto Serrentino

Varese Retail

Founder

Alberto Serrentino is a consultant, advisor, author and speaker. Founder of Varese Retail, a retail strategy and digital transformation boutique. He is a consultant with over 35 years' experience in the retail and consumer sectors. He is a member of the boards of directors and committees of several companies, vice-president and member of the deliberative council of the SBVC (Brazilian Society of Retail and Consumption).

Alexandre Gusmão

VTEX

Global Product Management

Senior Product Director at VTEX. Led product teams at Amazon.com in the USA. MBA and Masters in Design and Innovation from Northwestern University, USA.

Alexandre Soncini

VTEX

Chief of Staff - Growth CEO

Alfredo Soares

G4 Educação

Mentor

Alfredo Soares is the founder and mentor of G4 Educação and president of Loja Integrada, a digital company aimed at helping companies strengthen their brands and be profitable through an internet store. Alfredo Soares is also the founder and former CEO of Xtech Commerce, an e-commerce focused on small and medium-sized companies, which, after excellent performance in the market, was acquired by VTEX, the largest e-commerce platform in Latin America, where Alfredo ended up becoming a partner after the acquisition. Today, Alfredo is the author of three best-sellers –– “Bora Vender”, “Bora Varejo” and “Todos Somos uma Marca” –– and shares his expertise on sales through G4 Educação, where he aims to support managers in their journeys so that, through education, their companies transform the economic, social and cultural reality of the country, a vision established together with their partners Tallis Gomes and Bruno Nardon.

Aline Haeckel

VTEX

Success Account Director

With 20 years' experience in the digital and technology market, Aline Haeckel is VTEX's Success Director. She was also General Manager at ESHOPPER and before that she worked for 6 years as Area Manager at BOOKING.com, responsible for customer acquisition and performance in the travel segment, and for around 3 years she was Sales Director Brazil at Clickon. Aline has also worked at Globo.com, Internet Generation, XEROX and CANON USA. The executive has a degree in Business Administration from FACS - Faculdades Salvador, an MBA in Marketing from the Escola Superior de Propaganda e Marketing (ESPM) and also attended a postgraduate course in International Business & Advertising at UCLA, University of California Los Angeles in the USA.

Alisson Calgaroto

Grupo Soma

Director of Technology

Alisson is an Automation Engineer by training and currently holds the position of Technology Director at Grupo Soma. His role is fundamental in exploring technological opportunities to drive business growth. With a solid background in various areas of fashion retail, Alisson has held key roles at Grupo Soma, including product development, commercial planning, supply chain, logistics and e-commerce. This broad experience allows technology to be truly connected to the core of the business.

Allan Barros

Pullse

CEO

Allan Barros holds the position of CEO at Pullse, a retail-focused agency that stood out as a leader in new business in 2023, according to the Meio&Mensagem ranking. He is also the founder of Aceleraí, recognized as the world's first shared communication platform. Allan has a career spanning almost thirty years, marked by important contributions to major transformations in the companies he has worked for. During his tenure, Casas Bahia rose to become Brazil's largest advertiser. It was under his leadership that iconic campaigns such as "Quer Pagar Quanto?" and the Super Casas Bahia project at Anhembi were conceived and realized. In 2019, he introduced Aceleraí to the market, an innovative startup that made the use of celebrities in advertising campaigns accessible to smaller companies, reaffirming his commitment to innovation and democratizing access to high-quality advertising. Allan Barros is recognized for his vision of the potential of technology to drive growth and innovation, which led him to the position of mentor at G4 Educação.

Amanda Silva

DPSP

Digital Sales Coordinator

With a degree in marketing and an MBA in Business Intelligence, Management & Analytics, she has more than 10 years' experience in digital commercial management. She has worked in various retail categories such as fashion, cosmetics and electronics. She has consolidated her career in the pharmaceutical sector, having worked at Drogaria Onofre, RD Saúde and for the last 3 years has been in charge of Trade and Digital Sales at the DPSP Group.

Ana Bógus

NIVEA Brasil

President

Ana Bógus, a leader with 30 years of experience in prominent corporations, assumed the presidency of Beiersdorf Brasil, home of NIVEA and Eucerin, in January 2024. Recognized as a reference for female leadership in the country, Ana brings with her a consolidated reputation and believes in a facilitative leadership approach, valuing care for teams, engagement with purpose and an agile stance in the business. Ana graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC), did a postgraduate degree in International Economics from the University of São Paulo (USP), completed her Executive MBA in International Business at the University of Pittsburgh and took the executive extension at Singularity University. Throughout his career, he held the presidency of Havaianas Latam and was also in charge of the unicorn Rappi and Kimberley Clark, consolidating his expertise in the consumer sector. Ana has also held positions in Marketing, Sales and Human Resources, which contributes to a more systemic view of the business.

Ana Claudia Plihal

LinkedIn Brasil

Director

Ana Claudia Plihal is the director of LinkedIn Brazil. She has a degree in Computer Technology from Mackenzie and specializations in administration from Mackenzie, management from Insper and marketing and innovation from MIT. She has worked in large companies such as Microsoft, Cisco and Oracle, where she held leadership positions in Sales, Marketing and Services. Married and the mother of a couple of children, she seeks through her work to inspire talents to promote transformation with a positive impact and that generates a legacy of value.

Ana Luiza Mclaren

Enjoei

Co-founder

Ana Luiza Mclaren is the co-founder of the Enjoei group. With a degree in Advertising, Ana has worked in large retail and technology companies. By creating Enjoei's first shop, she helped consolidate a trend towards circularity and made the platform a great meeting point for those who want to sell and those who want to buy, expanding people's access to the second-hand market. As chairman of the board of directors, she led Enjoei's IPO process alongside Tiê Lima, CEO and co-founder of the marketplace.

Ana Paula Régis

Carrefour

Carrefour - Technology Director

Ana Paula, IT Director at the Carrefour Brazil Group, with a strong presence in the services, retail and wholesale consulting segment, specializes in process simplification based on business strategy, optimizing technologies to accelerate exponential results. She has over 18 years' experience, with her main verticals being Digital Transformation, Products, IT Governance, Data and Analytics. She has a degree in Computer Science, an MBA in Project Management (FGV), is married to Diego, mother to Victor and Lucas, an amateur athlete, marathon runner and lover of good food.

Anderson Cunha

VTEX

Commerce Engineer

Anderson Cunha, who graduated in Business Administration from Unifeso, has over a decade's experience in the physical retail sector. During this time, he has developed a deep understanding of the demands faced by the sales team in physical stores, as well as the buying behavior of customers. He has been with VTEX for the last five years, currently in the role of Commerce Engineer. In this role, he is dedicated to establishing a close connection with customers, with the aim of identifying strategic opportunities to boost the revenue of operations through the adoption and application of new products and services offered by VTEX, always aiming to improve the customer experience and maximize the results of each operation.

André Farber

Grupo Guararapes

CEO

André Farber, current CEO of the Guararapes Group, is an executive recognized for his vast experience in the retail and consumer goods industry, with a strategic vision focused on digital business, the development of new brands and products, as well as expansion into new businesses. With a career spanning more than 20 years, André stands out on the business scene for his visionary approach, which has guided him to lead important modernization projects in various organizations, taking their online presence and customer experience to new heights. He knows the Latin American consumer like few others and how to create strategies to achieve significant results in the market. He is known for an approach that is not just limited to offering products, but to building innovative ecosystems. Under André Farber's leadership since May 2023, Riachuelo has reached new horizons. The executive has restructured the Group's operations in a more assertive and innovative way, boosted factory production, injected new dynamism into store supply, as well as repositioning the brand's e-commerce strategy, digital channels and services.

Andrea Rozenberg

Rappi

Retail Media General Manager

Andrea is the General Manager for Rappi's Retail Media Business in Latin America. With four years of experience at Rappi, including a position as Director of B2B for Retail, Andrea has led key growth, profitability and monetization projects. A graduate of FGV and an MBA from Yale University, Andrea brings more than a decade of experience working across Latin America. Her extensive background includes working as a business director, strategic consultant and entrepreneur, holding positions in leading companies such as Procter & Gamble, PwC and Uber.

Andrea Stoll

NIQ

Leader of E-Commerce and BR Household Panel

9 years at NIQ and 18 years of experience in the areas of trade marketing, category management, shopper & consumer insights/ CMI/ Market research, 11 of them in market research institutes, leading large accounts mainly in the Hygiene, Beauty and Cleaning basket. Since January 2024, he has led the consumer panel and ecommerce fronts for BR.

Andressa Ferreira

Comgás

Product Owner

A civil engineer from Mackenzie, she leads the digital services business unit at Comgás, one of Brazil's largest natural gas distributors, which seeks to improve the customer experience through servitization. She has been working for 2 years with e-commerce for the sale of services, especially for the B2B public (Comgás customers), and has accumulated experience on different fronts such as performance, digital marketing, commercial, technical and customer experience.

Angela Hsu

Bed Bath & Beyond and Overstock.com

Former

Angela currently serves as an advisor to Francisco Partners, a leading private equity firm that has invested in more than 400 companies, raising $45 billion in capital. Most recently, Angela held the position of Chief Marketing Officer at the recently acquired Bed Bath & Beyond by Overstock.com. Previously, she served as Senior VP of Marketing and eCommerce at LAMPS PLUS. Angela honed her international expertise at Warner Bros. and has been named to "Top Women in Retail" lists by Chain Store Age, Women in Retail Leadership Circle and RIS News.

Angela Molano

VTEX

Senior Field Software Engineer

Since 2020 at VTEX, she started her career as a Project Manager in ecommerce implementation agencies, and shifted her focus to the technical area as Technical Account Manager, Solutions Architect and currently Senior Field Software Engineer in the Growth area. She has worked for companies such as Chaordic, Linx and Napse, always focused on e-commerce and LATAM operations.

Arisa Hadama

VTEX

Customer Excellence Manager

Graduated in Fashion Business from Anhembi Morumbi, Marketing, with an extension in Retail and Global Fashion Business from FIT in New York, MBA in Administration from USP and CMX Level 3 Certified by EICOM. A retail, innovation and technology enthusiast, she works as a Customer Excellence Manager at VTEX, focusing on key accounts and digital business growth in various segments.

Arnaldo Borim

Loja Integrada

COO

He has more than 20 years' experience in retail, 18 of them in the digital market. During his career, he has led important projects related to omnichannel and the marketplace, as well as implementing e-commerce platforms. In his most recent experience, he held the position of Director of Digital Channels at Lojas Marisa, where he was responsible for structuring and accelerating the development of the channel within the company. He currently heads the Operations Department at Loja Integrada, responsible for customer-facing areas such as Customer Success, Customer Experience and Support.

Arthur Bond

VTEX

Solution Architect

With 5 years at VTEX, he has built tax and payment integrations as a full stack developer in the US Regional Product team, developed key components of the VTEX B2B Suite and co-created and managed the US Field Software Engineer team. He now guides customers and partners through the implementation and launch process as a Solution Architect.

Beatriz Bottesi

Meta

(CMO) Head of Marketing Latam

Hi, I'm Bia Bottesi, I graduated in Business Administration with an Emphasis in Marketing from ESAMC, I lived in London for 2 years, doing a specialization in Media and Mkt. I have 22 years' experience in marketing. I've worked for advertising agencies such as Portal, Wunderman and Fischer, then I took over as Marketing Manager at Red Bull for Latam, then I threw myself into the world of sports and became Marketing Director at Nike. Out of a personal desire, I moved to Rio de Janeiro, where I took over Coca-Cola's Marketing, holding positions such as Flavor Director, Growth Director and IMC (Integrated Marketing Communication). In 2019, I decided to learn more about the "tech" world and took over Instagram's MKT, and recently I started leading Meta's Marketing in Brazil, also taking responsibility for Facebook and WhatsApp's Consumer Marketing strategies.

Beatriz Cabral

Ex-head global da Smiles

Brand Manager

She has a degree in International Relations from PUC-SP and an MBA in Market Management from ESPM. She completed her academic program at Københavns Universitet in Denmark and specialized in Strategy and Innovation at the MIT Sloan School of Management. Her professional career includes experience in marketing, communication, innovation and digital transformation. At The Luxury Marketing Council, she worked as a strategic partnership consultant and content curator; at the Blue Management Institute, she collaborated in the development and application of methodologies for leadership development and organizational culture. She was Marketing and Communications Director at MDS Brazil for four years and, expatriated in Portugal, was Global Head of Marketing and Communications at the MDS Group. At the GOL Smiles Group, she was CMO for three years.

Beatriz Oliveira

S2 Holding

Head of CRM

Beatriz Oliveira is a publicist with an MBA in marketing from ESPM. She has over 15 years' experience in CRM focused on retail, working for large groups such as B2W, Grupo Soma and Hortifruti, where she implemented the Leve Natural program. Creative, restless and with an analytical mind, eight months ago she took on the challenge of managing the Commercial Marketing area at S2 Holding, the group that handles the Kenner, Cantão and Redley brands. Among the disciplines in which she works, the group's entire CRM is under her management, especially Cantão, which has one of the most recognized relationship programs in the national women's fashion market.

Bertha Fernandes

Whirlpool

Head of brands

Bertha Fernandes is the head of brands at Whirlpool Corporation, with more than 15 years working in marketing, branding and category management. In 2023 she led one of the most important moments for the Brastemp brand, with the "It's another world" repositioning. In charge of branding initiatives for the Brastemp and Consul brands, she has worked for major companies such as Bradesco, Renault, Samsung and Johnson & Johns.

Brendon Guedes

Whirlpool

Tech Manager

Brendon Guedes, Tech Manager at Whirlpool Corporation, graduated in IT Management and studying for a CTO/CIO MBA at FIAP. Founder of a VTEX IO community on Discord, co-author of the E-book on Store Performance in VTEX IO.

Bruna Buás

Ex Ambev e O Boticário

Marketing

A marketing professional (and engineer), passionate about brands, people and human behavior, mother of Antonio and professional photographer in her spare time. Senior Marketing Professional with 18 years' experience in building winning consumer-centric strategies in the beverage and beauty industries. Proven track record of overcoming highly competitive business environments, experience in developing complex end-to-end brand strategies, leading cross-functional areas. A results-oriented marketing professional with a transformational mindset for business growth, new capability development, brand building, digital disruption and experiential innovation. Solid skills in building high-performance teams with a collective purpose and goal.

Bruno Carvalho

Zee.Dog

Partner

Bruno Carvalho has a degree in Business Administration from IBMEC-RJ. As a partner at Zee.Dog, he leads the retail and operations fronts. He is a pioneer in the development and expansion of Zee.Now, a petshop present throughout the country. He was also responsible for structuring Zee.Dog's logistics. Bruno is responsible for the Petz Group's franchise and flagship strategy, working on the development and expansion of brands such as the Zee.Dog stores. His background includes experience as a mentor, investor and operator in large retail chains.

Bruno Costa

Samsung Brasil

D2C Director

Bruno Costa is senior director of Samsung Brazil's D2C (Direct-to-Consumer) Division. He graduated in Business Administration from PUCRS and has a post-graduate degree from FGV. With over 20 years' experience in strategic business management, he has worked in segments such as financial services and telecom in Brazil, Mexico and Latin America. At Samsung for over 4 years, he has led teams in the implementation of solutions designed to facilitate access to the brand's broad portfolio through exclusive offers and benefits. He was also responsible for building value-added services to improve the experience of using Samsung technologies, making people's lives easier and more connected, such as the Samsung Wallet digital wallet and the Samsung Health health and wellness app.

Bruno Graná

Electrolux

LATAM Technology Manager

Bruno Graná is LATAM Technology Manager at Electorlux. With a degree in Engineering and more than 10 years' experience in Ecommerce, most of which has been spent working in the industrial sector, he is in charge of D2C (Direct-to-Consumer) IT operations at Electrolux Group. He was in charge of the brand's Ecommerce Expansion in Latin American countries.

Caio Barbosa

Lumx

Founder & Co-CEO

Caio is one of the main voices in the Brazilian web3 ecosystem, present as a speaker and opinion-maker at the country's main events and media outlets. In 2022, he appeared on the Forbes Under 30 list as one of Brazil's most promising entrepreneurs. He is a columnist for Exame/Future of Money, where he discusses the Tokenized Economy.

Camila Isibara

VTEX

Sales Account Executive

With a degree in Economics from Unicamp, she has worked for companies such as P&G and Mastercard, always working on solutions for the technology market. She was part of the Digital Commerce Specialist program at EICOM, worked as a Solution Architect and now works at VTEX as an Enterprise Sales Account Executive, bringing her technical knowledge to leverage clients' businesses.

Camilla Lichti

VTEX

Sr. Lead Solution Architect

With more than 20 years of experience in Product, Business and Project Management, I am a recognized leader and entrepreneur. I have launched products in various industries and led strategic initiatives globally. I have had a significant impact on e-commerce giants such as Kanui, Mobly and Westwing in Brazil, as well as international brands through VTEX and Rocket Internet SE, leaving lasting marks in more than 15 countries in Latin America, Europe and Asia. As a mentor in 'Women of Product' and a proud mother of two, I continue to drive innovation at VTEX, focusing on transformative projects in the North American tech scene.

Carlos Lacerda

Pague Menos e Extrafarma

Retail Media Director

Marketing professional with over two decades of experience, specializing in management and retail. He has a degree in Advertising from Faculdade Cásper Líbero, a specialization in Business Administration from the College of Technology London, an MBA in Marketing from FIA Business School and a Master's degree in Competitiveness Management from FGV EAESP. He has worked in retail since 2010, with experience in various areas of communication, marketing and e-commerce. His career includes spells in national and multinational companies and advertising agencies. With significant experience in the marketing department of the Pague Menos and Extrafarma chains, Carlos currently heads the Retail Media and Strategic Partnerships area of the chain.

Carmen Pedroso

Electrolux

Head Means of Payment

Carmen Pedroso is an administrator with a passion for innovation in payment methods and using them as a lever for business. She has been working in the financial area for 20 years and since 2013 has focused on D2C (direct-to-consumer sales). She is currently responsible for the Latin America payments area at Electrolux. Carmen uses her strategic thinking to show how payment options can be a strategic business partner.

Carol Moreira

VTEX

Sales Enablement Specialist

She has a degree in Advertising, a postgraduate degree in Strategic Marketing and has been working with retail technology for 14 years. As well as being passionate about working with people and technology, for the last 3 years she has contributed to the development of projects at VTEX focusing on omnichannel solutions.

Carol Tourinho

VTEX

Solution Architect

Solution Architect with 3 years' experience, working on implementation projects in Brazil and currently in the United States. Specialist in Digital Commerce (VTEX DCS) and CMX Level 3 certification (EICOM). Graduated in Production Engineering (UFRJ) with an exchange program at the University of Lisbon.

Carolina Dias

VTEX

Commerce Engineer

With a degree in Civil Engineering from PUC-Rio (Brazil) and a post-graduate degree in Project Management from Fanshawe College (Canada), she has 3 years of experience in Digital Commerce within VTEX and now works as a Commerce Engineer, helping strategic clients from various segments to exceed their objectives and increase their revenue using VTEX solutions.

Carolina Kanto

VTEX

Field Software Engineer Leader

An engineer with a degree from PUC-Rio, Carol began her career at VTEX in the partner service area, providing technical support for the platform. She accepted the challenge of leading and structuring the ecosystem service area, which put her in the position of manager. Last year, she became the manager of a new portfolio, now focused on customers, with the aim of solving problems and leveraging their business.

Catalin Vladescu

VTEX

Growth Leader

Celina Machado

VTEX

Commerce Engineer Director

Chris Pelajo

Chris Pelajo Produções

Journalist

Chris Pelajo is a leading figure in Brazilian journalism and a communications professional with an exemplary track record. With 26 years' experience as a presenter and reporter on TV Globo and GloboNews, she has covered special events in more than 40 countries, demonstrating fluency in English, French and knowledge of Italian. Chris stands out for her ability to create effective communication strategies, connecting people, businesses and society, opening up new opportunities and promoting innovation and technology. In addition to her role in the media, she is a respected communication coach, offering customized presentations to companies and executives in a variety of industries. Chris is also recognized for her work as a master of ceremonies, debate mediator and speaker, as well as being a writer, contributing to works focused on communication. Her commitment to innovation has led her to be a TedX Speaker and a speaker at technology and creativity festivals, reinforcing her role as an influencer in technology and effective communication.

Christiane Bistaco

Época Cosméticos

CEO

With a degree in business administration from FGV (SP) and an MBA from INSEAD (France), Christiane began her career as a trainee at Citibank, moving on to finance and marketing roles at the pharmaceutical company Merck (Chile). After that, she entered beauty e-commerce at Beleza na Web when it was a start-up and then led e-commerce at L'Oréal Brasil. Since 2019, she has led the operations of Época Cosméticos and Estante Virtual at Grupo Magalu.

Cintia Junca

VTEX

Sr. Commerce Engineer Leader

An administrator with an MBA in Market Intelligence from Saint Paul, she has worked in the Digital Commerce market for 18 years. She has worked in various relevant Digital Commerce segments and companies, such as B2W, Netshoes, Cnova, Via Varejo and Ricardo Eletro. He has worked on ERP implementation projects, ecommerce platforms and operations and Omnichannel operations. He has developed his career in various areas such as Supply Chain, Logistics, Commercial Planning and Marketplace. Since 2021 she has been at VTEX Brazil leading CX. She is passionate about innovation, Digital Commerce and people.

Cleber Morais

AWS Brasil

General Manager

Cleber Morais is General Director of AWS for Brazil. With over 35 years' experience in the IT industry, he has led the national operations of Schneider Electric, Bematech, Avaya and Sun Microsystems. Cleber was named one of the 50 most influential IT industry leaders in Ibero-America by HITEC for 4 consecutive years. Cleber has a degree in Electrical Engineering from the Mauá Institute of Technology and national and international specializations from Harvard Business School, in Executive Education & Strategy; London Business School, in Decision Making for Leaders; INSEAD, in Mergers & Acquisitions and Corporate Strategy; Singularity University, in Exponential Technologies, in Silicon Valley, and the Advanced Management Program at the Dom Cabral Foundation.

Consuelo Cabrera

VTEX

Solution Architect

Consuelo Cabrera, affectionately known as Coca, is a Solution Architect in the Pick and Pack team. From the country where the Earth ends (Chile), Coca brings a wealth of skills and experience to the table. With a double degree in industrial engineering and chemistry, she embodies versatility and innovation. An adept Ori Tahiti dancer, she finds joy in rhythm and movement, while swimming serves as a physical and mental respite. As an amateur musician, she harmonizes her diverse interests into a symphony of creativity and expression. Coca is committed to diversity, inclusion and community. She is a dedicated volunteer for educational programs, empowering people through knowledge. As a passionate advocate of digital transformation, Coca navigates the ever-evolving e-commerce landscape with subtlety and insight. Prior to working at VTEX, Coca honed her skills in data science, decision science and logistics projects, enriching her experience through business consulting and pro-bono venture coaching. With each business, she leaves an indelible mark, reshaping sectors and inspiring those around her.

Daniel Knopfholz

Grupo Boticário

Vice President of Technology, Innovation and People

Daniel Knopfholz has a degree in Social Communication and a postgraduate degree in Business Administration from UFPR, and an MBA from the Instituto de Empresa in Madrid. He was a consultant at Oliver Wyman and then International Director and Retail Director of Boticário Portugal for 5 years. From 2014 to 2019 he held the position of Executive Director of Eudora, leading the brand's rapid growth in Brazil. He took over the Technology area in 2019, leading the Digital Transformation of the Boticário Group. In 2022, he became Vice-President of People - a move that consolidates the transformation of the GB.

Daniel Pinna

Carrefour

Engineering Coordinator

With a degree in information systems and a postgraduate degree in project management from FGV, he has over 16 years' experience in software development. He has worked in various areas such as education, telecommunications, health operators, journalism, the armed forces, civil engineering and retail and e-commerce. For the last 3 years he has technically led various teams within the Carrefour/Atacadão group.

Daniela Jurado

VTEX

Executive Vice President North America

Daniela Jurado is currently VTEX's Executive Vice President for North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI and others, accumulating experience in different verticals, such as fashion, do-it-yourself, electronics, home appliances, etc., and in three different regions: Latin America, EMEA, where she served as GM for 3 years, and North America. Daniela has a specialization in Business Management and Internationalization from FIA Business School in Brazil, mentors other women looking to enter the technology field through the Women in Tech program and is also a guest lecturer for MBA training programs at some top universities in the USA, such as Northeastern University and the University of Louisville.

Daniela Okuma

TikTok

GM Global Business Solutions Brazil

With a degree in Marketing Administration from ESPM, several courses and a certificate from Columbia Business School, Daniela is married and the mother of two adorable daughters. She has over 22 years' experience in digital advertising, and in recent years has held a leadership position in the Retail industry at Facebook Brazil (Meta), where she also held the position of Client Partner serving advertisers in this same vertical. Her professional experience also includes working for technology companies such as Microsoft, where she spent more than 10 years in various positions in the commercial area, Twitter (X), developing the Beauty & Pharma industries and Americanas.com, where she began her career and passion for retail. Daniela is also passionate about Advertising, Technology, Family and Travel and her main hobby today is running.

Daniela Ota

LVMH Beauty

Country General Manager

Country General Manager of LVMH Beauty and Managing Director of Dior Beauty, she has worked for over 25 years in the luxury, beauty, consumer goods and communications markets. She has worked at Natura, Unilever and Editora Abril, where she created Caboré-winning cases. She will present the challenges of leading the largest luxury beauty brand in Brazil and how to transport the physical store experience to Dior's ecommerce, in partnership with Infracommerce.

Daniela Shinzato

Farfetch

Commercial Director

With a degree in business administration from FGV and an MBA from Duke University, Daniela has over 20 years' experience in sales, trade marketing, innovation and e-commerce in different sectors such as consumer goods, food and luxury. After spells at Procter&Gamble, Johnson&Johnson and Seara, she is now Commercial Director for Latin America at Farfetch, the world's largest luxury marketplace that connects brands and consumers in more than 190 countries. Since 2021, she has led the brands' commercial strategy for the region, being responsible for all negotiation, execution and monitoring of the product portfolio available in e-commerce for Latin America.

Danielle Silva

VTEX

Commerce Engineer

Specialized in Digital Commerce, with experience in strategy, development and execution of e-commerce initiatives. She works as a Commerce Engineer at VTEX, serving key accounts with a commitment to boosting sales through e-commerce.

Danielli Alves

VTEX

Commerce Engineer Director

Passionate about technology, with more than 9 years of experience in digital with a focus on media and retargeting Graduated in Project Management from USP, and at VTEX for more than 4 years as Success Director responsible for serving accounts such as DPSP, Motorola and C&A.

Daniely Zahil

Puket e Imaginarium

Head of E-commerce and CRM

Diana Bueno

VTEX

Commerce Engineer Leader

With a degree in Advertising from FACHA and a post-graduate degree in Marketing from IBMEC-RJ, she is a marketing professional with over 15 years' experience in the off and online market, responsible for preparing and executing communication projects in the fashion and real estate markets. Today she works as Senior Commerce Engineer Leader at VTEX, leading the Grocery Squad, focused on boosting customer results and maintaining the excellence of the service chain.

Diogo Mattar

Cobasi

Head of Omnichannel & Marketplace

Responsible for implementing and managing Marketplace and Omnichannel initiatives: Pickup store, ship from store, Infinite shelf and delivery operations such as whatsapp, iFood and Cornershop. With more than 10 years' experience in ecommerce, he has a degree in Business Administration from FAAP, a postgraduate degree in Retail from FIA and an MBA from Insper. Previously, he worked at Cnova, now Via Varejo, where he took part in the implementation of the Marketplace.

Edgar Carmo

Aramis

Head of Digital Business

Engineer with an MBA in Business Management from FGV with over fifteen years' experience in digital channels, working in marketing, sales, projects and technology. He has extensive experience in transformation projects focusing on online and offline integration to increase sales and improve the customer experience, working for companies in the card, insurance, telecommunications, consumer goods and retail industries. A lover of the constant challenges of digitizing sales, he has experience in implementing e-commerce and marketplace projects for B2C and B2B, seeking to use the commercial structure to scale digital sales.

Edson Junior

VTEX

Commerce Engineer

Graduated in Business Administration from Mackenzie, with more than 12 years in SaaS companies and startups. His passion is ecommerce and disruptive projects. He's been at VTEX for 3 years, helping customers get the most out of the platform and maximize their results.

Eduarda Coelho

VTEX

Chief of Staff Brazil

Eduardo Akira

Whirlpool

Whirlpool - VP Sales

Akira has over 20 years' experience in the Commercial, Trade Marketing, D2C and Marketplace areas in Consumer Goods industries such as P&G and PepsiCo. At Whirlpool Brasil he led D2C & Marketplace and is now responsible for the entire Commercial area, leading all the top line transformation projects. He has a degree in Civil/Environmental Engineering from POLI-USP and an MBA in Marketing from FIA.

Eduardo Landini Oliveira

ASICS

Digital Manager

A professional with more than 15 years' experience in the retail sector and having worked for large technology consultancies, he has been working at ASICS for seven years, linking technology and business, working on projects, evolution and innovation for the B2B and DTC areas, heading up the local Omnicanality strategy.

Eduardo Souza

Vivara

Director of Digital & Growth

Eduardo Souza, Director of Digital & Growth at Vivara, the largest jewelry retailer in Latin America, has a degree in Materials Production Engineering from the Federal University of São Carlos (UFSCar) and specialized in Logistics from UFRJ, Retention + Engagement Deep Dive from Reforge and Management by IESE. He worked as a consultant at the beginning of his career; spent eight years at Natura, where he led teams in the logistics and CRM areas; joined Evino in 2018 holding C-Level positions and participated in the acquisition of Grand Cru. Now he arrives at Vivara to lead the evolution of CRM, Omnichannel, E-Commerce, online media performance and the digital product innovation agenda.

Eduardo Terra

BTR-Varese

Partner

Eduardo Terra, President of the Brazilian Society of Retail and Consumption, Member of Boards of Directors, Partner of BTR-Varese, Partner of Hi-Partners, Author of several articles and books on retail and technology.

Eurico Antunes

Pague Menos

Executive Digital Manager

Executive Digital Manager at Pague Menos and Extrafarma, Eurico started working with the Internet in 2001. Since 2009 he has been working with e-commerce in the Pharma sector, bringing concepts such as omnichannel, UX and AI to this scenario.

Everton Vargas

VTEX

Senior Field Software Engineer (Full Stack)

With a degree in Mechatronics Engineering and extensive experience as a Full Stack developer, he has a successful track record in major projects for the largest retailers in Brazil and Latin America. He works on building solid, reliable and scalable architectures. He specializes in solving critical technical problems quickly and effectively.

Fabiana Raulino

Trampolean

Trampolean Digital Transformation - Director

Fabiana Raulino is a prominent entrepreneur and director of Trampolean Digital Transformation. She holds the position of Technical Leader on the Tecnotalk Podcast, hosted by Chris Pelajo, and has made significant contributions as a writer in the technology field. She is currently a PhD student in Intelligence Technologies at PUC-SP, demonstrating her commitment to innovation and academic research. Fabiana is also a professor of programming and Artificial Intelligence in Digital Games at renowned institutions, including USP, FAAP and FMU, where she shares her vast knowledge and experience, promoting education and the development of future professionals in the technology field.

Fabio Neto

StartSe

Partner

- Partner at StartSe, - ⁠Leads business transformation journeys in Silicon Valley, China and Israel - With more than 20 years of experience as an Executive of Large Retail Companies, in the areas of strategy, innovation, digital and cultural transformations in business in which he acted. - Investor and Advisor to 5 companies in the food, health, agribusiness and fintech sectors. - Graduated in Administration and specialized in Negotiation and Leadership from Harvard University (Boston - USA) and Business International MBA from the University of California (Irvine CA);

Felipe Feistler

SHEIN

Country Manager

With a career spanning more than 10 years, Felipe has been in charge of SHEIN's operations in Brazil since May 2022. An experienced executive with a background in Sales, Investments, Business and E-commerce, he has also worked at Shopee, where he was responsible for the brand's Business Development area in Brazil and Chile. The executive has worked as a social entrepreneur in Malawi and Rwanda, and has a degree in Economics from Unicamp and an MBA from INSEAD.

Felipe Machado

FarmRio

Product Design Lead

Lipe Machado is Product Design Lead at FarmRio, part of the Soma Group. With a degree in Design and an MBA in Behavior, Psychology and Consumer Science, he has been working in the digital product market for 12 years, with projects in the areas of e-commerce (home, electrical and fashion retail), SAAS, the automotive market and education. She has worked as a designer on experiences for major companies such as Arezzo&Co, Renault, 99, Google Cloud, Red Bull, Lebes and Rio Carnaval. With a strong eye for inclusion, accessibility and the development of design professionals, she works to create communities engaged in products that have a positive impact on the world.

Felipe Siqueira

The Growth Brands

CEO & Co-founder

Fernanda Braga

Stone

Head of People

With a degree in Economics from PUC Rio and a post-graduate degree in Behavioral Economics from Harvard Business School, Fernanda Teich has been a partner at StoneCo for 10 years and has been part of the company since it was founded. Over the years, she has held leadership roles in the Sales, Operations and Technology teams, and has participated in the integration of acquired companies. Fernanda has worked in the People team for 6 years and is currently leader of the team responsible for the entire People Cycle. Before that, she worked for large companies such as Vale, in the Treasury, and at BNDES in the Credit area.

Fernanda Costa

PatBO Brasil

Digital Manager

Digital Manager at PatBO Brasil, Fernanda has 21 years of retail experience and 15 years in fashion e-commerce. She has worked on major omnichannel projects for franchised and owned chains. Leader of the see now buy now project straight from the NYFW catwalk. At PatBO, I've been working on commercial strategies since 2022, accelerating the operation, digitalizing each channel and still believing that the experience has to be phygital.

Fernanda Gonzalez

VTEX

Commerce Engineer Senior Leader

He is currently Commerce Engineer Senior Leader at VTEX, responsible for one of the squads working on the relationship and performance of large clients at VTEX. He has more than 10 years' experience in different areas of the digital market such as ecommerce, online media and commercial in companies such as: Cnova, Netshoes, Via Varejo, Linx and VTEX.

Fernanda Pozzobon

VTEX

Solution Architect

At VTEX since 2020, she initially dedicated herself to supporting and improving the ecosystem's partners. Today she works in the Professional Services team, guiding projects from different segments in the design of scalable architectures.

Fernando Jaques

Insider

Country Manager Brazil

With more than 17 years of experience in technology and martech solutions, acquired in companies such as Experian, Validity and Oracle, Fernando Jaques leads Insider's operation in Brazil - an AI platform for individualized and cross-channel customer experiences.

Fernando Yunes

Mercado Livre

Vice President

Fernando Yunes is senior vice-president and leader of Mercado Libre in Brazil. With over 25 years' experience in the consumer goods, technology and consulting sectors, he has held leadership positions in companies such as Whirlpool, Bain & Company and Promon. As CEO of Sem Parar - a technology and recognition company that pioneered the automatic payment market in Brazil - he helped consolidate the digitalization process and expand the group's business fronts. At Mercado Libre since May 2020, Yunes' main mission is to improve integration between the business units that make up the marketplace ecosystem, in addition to contributing to the consolidation of Mercado Libre's leadership in e-commerce in Brazil, in synergy with the advancement of the fintech business, with Mercado Pago, and logistics, with Mercado Envios. Graduated in Mechanical Engineering from Unicamp and Business Administration from PUC-Campinas, the executive has an MBA from the Ross School of Business (University of Michigan), as well as executive training from Hyper Island and Kellogg Executive Education.

Filipe Barbosa

Bagaggio

CEO

Filipe is CEO of Bagaggio, the largest luggage and backpack retailer in the country. With a degree in engineering from PUC-Rio, he has more than 10 years' experience in evaluating and managing companies with great potential, helping them to take the next strategic steps or get out of difficult situations. In 2017, he began the transformation of Bagaggio by creating the strategic plan, reorganizing the entire operation, verticalizing logistics, redesigning the capital structure, creating governance, among others. In 2020 he became CEO of the company and since then the brand has undergone a rebranding, modernized the mix, initiated new media strategies (including participation in Big Brother) and seen its digital revenue multiply by 20x, gaining double-digit share even as the company doubled in size. Filipe believes in simple, horizontal management, with a lot of sharing, which gets to know and develop people closely, shares knowledge and never stops looking for more results.

Gabriel Cano

VTEX

Senior Field Software Engineer

He has worked in various agencies and full commerce companies for more than 10 years and his most significant experiences include: participating in the construction of Walmart.com's marketplace area, implementing Motorola e-commerce using VTEX IO in 17 countries, working on major projects such as Reserva, Hering and participating in global projects such as Electrolux B2B.

Gabriela Comazzetto

TikTok

General Manager of Global Business Solutions

With 24 years of experience in the marketing and advertising market, Gabriela Comazzetto is TikTok's General Manager of Global Business Solutions for Latin America. Previously, she worked for 4 years at Facebook as Business Director responsible for retail, e-commerce and travel, about 2 years at Twitter as Sales Director for Mid-Market and SMB, 9 years at Microsoft as Sales Manager Brazil for the online division and 5 years at Ambev as Sales Manager. Gabriela has also worked for companies such as Fulano.com and Itaú Seguros. In 2022, the executive became a member of the IAB and MMA Boards, was honored as one of the 7 "Woman to Watch" in Brazil and also received the Caboré Award in the Vehicle Professional category by Meio & Mensagem. Gabriela was also chosen as one of the 10 Successful Women 2023 by Forbes Brazil and recognized by Bloomberg as one of the 50 impact women in Latin America in 2023. The executive has a degree in business administration from the Armando Álvares Penteado Foundation (FAAP), an MBA in sales and marketing management from the Escola Superior de Propaganda e Marketing (ESPM) and also took part in Microsoft Brazil's leadership program at the Georgetown University McDonough School of Business in Washington, USA. Gabriela is married, has four daughters, two dogs and loves team sports and traveling.

Gabriela Ortega

VTEX

Commerce Engineer Senior Leader

An advertising graduate from ESPM and a postgraduate in Strategic Ecommerce Management from Impacta, she has been working in the sector for over 12 years. She has had experience as a VTEX client, most recently as ecommerce manager for the SOUQ and IDA brands, owned by the Oáz group. Three years ago, she joined the VTEX Excellence team, where she was able to put her passion for ecommerce and problem-solving into practice, helping to drive business for major clients.

Gabriella Sobral

VTEX

Commerce Engineer

An advertising graduate from FACHA, Gabriella began her career at VTEX in the customer support area, as a Customer Excellence Analyst. Her interest in the world of ecommerce, relationships and customer success led her to the position of Commerce Engineer, which she currently holds, focusing on the digital development of companies in different segments.

Geraldo Thomaz

VTEX

Founder and Co-CEO

Geraldo was the main architect and developer of the VTEX platform. Today, the platform evolves rapidly, with an average of 14,000 updates per year, and provides the infrastructure for global commerce for more than 2,000 corporate brands and retailers in 32 countries.

Gi Santos

human:ia

Founder and Innovation Manager

Gi Santos is a leader recognized as a Top Voice on Linkedin for her contributions to technology, artificial intelligence and education. As the founder of human:ia consultancy, Gi Santos is dedicated to impact transformation and her commitment to helping people and companies develop more equitable and plural futures. At The Bakery, she plays the role of Program Manager, leading projects with the aim of transforming the innovation ecosystem. Her expertise led her to the reality show MTV Solution, where she evaluated initiatives by young entrepreneurs focused on solutions to global problems. An ambassador for Women Techmakers, Gi fights tirelessly for female representation in technology. As a Google Innovator, she is part of a global community of experts, promoting the social impact of educational technology and democratizing access to knowledge.

Gian Matinez

AkzoNobel

CEO

Digital Marketing Manager LatAm, Stely has been working in Digital Transformation for more than 12 years, having worked in large industries and service companies, leading software development projects, managing marketplaces and digital products. Since 2021 at AkzoNobel, bringing innovation and strategy to the growth of digital channels, with emphasis on the Coral Store.

Guilherme Beltramin

VTEX

Commerce Engineer Leader

Guilherme Carvalho

VTEX

Software Engineer

With a degree in Computer Science from CIn - UFPE and a Master's in Artificial Intelligence, he has worked for over 10 years building ecommerces. Since 2021, he has led FastStore's engineering team, creating the framework for building storefronts with a focus on performance.

Guilherme Farinelli

Aramis

Chief Marketing Sales Officer

With more than 20 years' experience in different segments such as Retail, Services and Banking, Guilherme Farinelli is Chief Marketing Sales Officer (CMSO) at Aramis Inc. Leading the Marketing and Sales areas, Farinelli is responsible for building the menswear group's brands and defining growth strategies with a focus on the customer, performance and channel integration, in order to promote a unique experience throughout the purchasing journey. Guilherme Farinelli has also worked on the creation and evolution of the digital strategy for large companies such as Itaú, Hering, Grupo Boticário, Saraiva, and Magazine Luiza and, since 2017, has been a mentor at Endeavor - a support network for entrepreneurship.

Guilherme Horn

Meta

Head of WhatsApp for Strategic Markets

Guilherme Horn is Head of WhatsApp for Strategic Markets at Meta, covering Brazil, India and Indonesia. With over 35 years' experience as an executive, entrepreneur and investor, Horn is the author of the bestseller "The Innovation Mindset" and a columnist for Época Negócios. He has worked at Accenture, Banco BV and was a board member of Banco do Brasil. He co-founded AGORA, a digital brokerage acquired by Bradesco in 2008, and ORAMA, Brazil's first digital investment platform. As an angel, he has invested in more than 60 startups. He is a global professor of Blockchain and Crypto at Singularity University.

Guilherme Ribenboim

Unico

CRO

Guilherme Ribenboim is CRO (Chief Revenue Officer) at Unico. He was vice-president of planning and operations at Meta and, before that, spent more than eight years at Twitter, where he started as general manager in Brazil, was VP for Latin America, VP of client solutions and, finally, global VP of strategy and operations. Previously, he worked for companies such as ClickOn and Yahoo! He has a degree and a post-graduate degree in Economics from the Pontifical Catholic University of Rio de Janeiro (PUC-RJ).

Gustavo Batista

VTEX

Success Account Director

Responsible for identifying opportunities and proposing solutions that leverage the business of Tier1 clients. He has 18 years' experience in e-commerce, working in different segments and companies, such as: Casa&Video, Estante Virtual, Cantão, Redley, Reserva and Duty Cosméticos. He has managed the entire digital operation of some of these companies and participated in e-commerce launch projects, platform migrations, implementation of omnichannel solutions, among others. He has a degree in Business Administration from UFRJ and an MBA in Digital Marketing.

Gustavo Turquia

Visa

Visa - Executive Director of Sales and Retail Solutions

He currently heads Visa do Brasil's Retail commercial area, where he is responsible for structuring business and solutions for the main Brazilian retail segments. In Diversity & Inclusion, Gustavo was one of the co-founders of Visa do Brasil's committee and has already held a Global chair at the company, heading up Marketing and Communications for the Pride pillar. As ADIQ's Chief Commercial Officer, he was involved from the outset in founding and structuring this new acquirer in the Brazilian market, being responsible for the entire Go to Market strategy, structuring the sales team, marketing, partnerships and business development, and later, he actively contributed to building the partnership with Adyen for its acquiring project in Brazil.

Gustavo Zicker

VTEX

Field Software Engineer

Production Engineer from UFMG, Retail 4.0 Specialist from ESPM, Digital Commerce Specialist Alumni and CMX Level 3 Certified by EICOM, he has worked in retail for over 7 years. At VTEX for two and a half years, he specialized in implementing Omnichannel, Groceries and B2B projects. He is currently working on projects to expand VTEX in the USA.

Guta Tolmasquim

Purple Metrics

Founder and CEO

Guta Tolmasquim is the founder and CEO of Purple Metrics, a pioneering company in recurring branding measurement, which received pre-seed funding from Astella of US$1.2 million in 2023 and the Scale-Up label from Endeavor in 2024. Previously, he founded Brand Gym, the largest branding agency for technology companies in Latin America. With more than 15 years working with brand strategy and planning, Guta also stands out for her work as a content creator, accumulating more than 80,000 followers on TikTok and 55,000 on LinkedIn, where she was named Top Voice by the platform in the Entrepreneurship list. She has spoken at major events such as RD Summit, Web Summit and Fire Festival and has taught at Miami Ad School and IED - Istituto Europeo di Design.

Heather Hershey

IDC

Research Director for Worldwide Digital Commerce

Heather Hershey is Research Director for Worldwide Digital Commerce at IDC. Ms. Hershey has an educational background in computational sociology and artificial intelligence. She has founded three internationally known, trademarked wig brands, using social media marketing to generate $20 million in sales through a B2C/DTC hobby operation. Ms. Hershey has professional experience in business analysis and consulting, global supply chain logistics, international manufacturing and product sourcing, product information and metadata strategy, PPC performance analysis, growth marketing and digital content marketing. Prior to her work at IDC, Ms. Hershey also served as the lead content and SEO strategist for the ongoing redesign of vote.gov on behalf of the GSA and as an IT systems analyst and administrator for a division of IPG/McCann WorldGroup.

Helena Costa

Infracommerce

Client Success Director

Director of Client Success at Infracommerce, she has been working in the digital market for over 10 years, collaborating with industry leaders such as Nike, LVMH, Motorola, Philips and others, and is a professor at ESPM, supporting the growth of professionals in the market. She will present how Infracommerce strategically supports its partners in the constant evolution of the Customer Experience combined with great results.

Ícaro Azevedo

VTEX

Software Engineer

Graduated from UFRN in Information Technology and Software Engineer at VTEX. With a current focus on front-end, he has been building and maintaining storefront construction frameworks used by thousands of ecommerces for 4 years. He works in the FastStore team, driving the creation of high-performance online stores.

Ilca Sierra

Samsung

CMO

Ilca Sierra is Brazilian and in her more than 20 years in the corporate market has accumulated experience in leadership positions in the marketing area, with extensive knowledge in the retail and e-commerce segment, such as Via, Magazine Luiza, Pão de Açúcar and Pernambucanas. Currently at Samsung, she serves as CMO (Chief Marketing Officer) and Vice President D2C (Direct to Consumer) for Latin America and is responsible for leading marketing and e-commerce strategies, in conjunction with the offices of Samsung's seven subsidiaries in the region. A recognized professional in the Brazilian market, she was one of the Women to Watch honorees in 2019 and chosen as Marketing Professional of the Year by Caboré in 2020.

Inacio Martins

VTEX

Direct Sales

Ingra Torezin

VTEX

ISV Partnership & Cross Border Leader

Leader of ISV Partnership & Cross Border at VTEX, she has a degree in International Relations from Ibmec/RJ and a postgraduate degree in Strategic Management from Unicamp. With extensive experience in both industry and retail, she has more than 8 years of expertise in leading internationalization projects and expanding markets. In Digital Commerce, she has played a key role in high-profile projects such as B2W's Americanas Mundo, standing out for her in-depth knowledge of marketplaces, Cross Border and the development of strategic partnerships.

Isabel Macedo

VTEX

Commerce Engineer Senior Leader

With a degree in International Relations from UFRJ and a postgraduate degree in Digital Commerce from PUCRS, she has 7 years' experience in ecommerce. Having worked at americanas.com in marketplace sales, the shopping area and crossborder, she now works as a Commerce Engineer at VTEX, helping T1 and T2 clients to guarantee the excellence of their operations, maximizing results.

Isabela Toccheton

VTEX

PM | Checkout

With a degree in Business and Public Administration from FGV and a global double degree from the IBEA program, she has 4.5 years of experience in Product Management. She set up the Product Operations area at VTEX and has worked as Product Manager for Prices and Promotions. Today, she is in the Checkout product and leads the FastCheckout project.

Isabella Giuzio

nk store

Digital sales coordinator

Graduated in Public Relations from Faap. After 10 years working as a salesperson at nk store, today she leads the team of online personal shoppers.

Ivan Barbosa

Seara Alimentos

Retail Commerce

With solid experience in E-commerce, Trade Marketing and Market Intelligence, Ivan Moreno Barbosa is a professional dedicated to boosting the growth of retail companies. He currently works in Retail Commerce at Seara Alimentos, where he leads Retail Media campaigns focused on conversion and sell-out. Throughout his career, Ivan has accumulated a successful track record in several renowned companies, such as Groupe SEB, Essity and Gibson Innovations. In each position, he has contributed his expertise in project management, implementing business plans, analyzing data and insights, and leading marketing campaigns.

James Mattos

Motorola for Business

B2B sales director

James Mattos is B2B Sales Director at Motorola for Business, which is the area responsible for serving small, medium and large companies throughout Brazil. With more than 18 years of experience at Motorola and together with a specialized team for the corporate market, they have the challenge of providing access to Motorola's portfolio of smartphones and services with a modular solution to improve productivity, management and security for companies of any size or industry.

Jaqueline Benachio

VTEX

Commerce Engineer Senior Director

Senior Director of Commerce Engineering at VTEX, Jaque is currently responsible for customer service in Brazil with a focus on Upselling and generating new business for digital expansion. With a degree in Marketing from USP and an MBA in Business Management from FGV-SP, she has over 13 years' experience in the ecommerce market. She previously worked at Samsung as Head of Sales and Marketing for the Online channel, serving the main retailers in Brazil and leading the commercial development of the brand's DTC, Market Place and OmniChannel channels.

Jaqueline D’ Argenio

Samsung

Delivery Manager

Delivery manager at Samsung SDS with over 14 years' experience in digital and e-commerce project management, responsible for architecture and new project development.

Jean-Michel

Harbor Freight Tools

CTO

Jean-Michel brings significant experience from the luxury goods, fashion and beauty sector, having served as CIO at LVMH (parent company of brands such as Louis Vuitton, Christian Dior, Marc Jacobs and Tiffany's), Fast Retailing (parent company of UNIQLO and Theory) and The Estée Lauder Companies. Kientz currently serves as CTO at Harbor Freight Tools and specializes in omnichannel customer journeys, online digital solutions, data and analytics, cloud technologies and customer service and order fulfillment processes.

Jeovane Junior

Cobasi

General Transportation Manager

Jeovane has a degree in Business Administration and an MBA in Business Management from FGV. He has extensive experience in transportation, having worked for large retailers such as B2W Digital and Americanas. Jeovane is currently responsible for Cobasi's Store Supply and Ship From Store areas.

João Appolinário

Polishop

President and Founder

João Appolinário is an investor by vocation, entrepreneur and founder of POLISHOP. A specialist in innovation, he founded the company in 1999 with the concept of Omnichannel Retail and has become one of Brazil's leading retailers. He has been one of the 'sharks' of the SHARK TANK BRASIL program (broadcast on SONY and YouTube) since the first season and, there, he invested in one of his newest ventures, the Decor Colors specialty paint brand, highlighted by the Brazilian Franchising Association (ABF) as the fastest-growing franchise in 2023.

João Branco

Ex-VP Marketing McDonald’s

Teacher | Advisor | Author

João Douglas Daniel

VTEX

VTEX - Marketplace Manager BR

A professional with 10 years' experience in digital commerce. A graduate of the Getulio Vargas Foundation, he brings with him a solid academic background in management. Having worked for leading companies in the 1P e-commerce and 3P marketplace segments, João has accumulated a vast knowledge of online sales strategies. He currently holds a leadership position in the Marketplace area at VTEX, where he continues to drive innovation and growth in this constantly evolving sector.

João Guimarães

Gshield

Gshield - Co-founder and Ceo

João Paulo Resende is an entrepreneur with a passion for technology Co-founder and Ceo of Gshield (Gorila Shield), the largest brand of cell phone accessories in Brazil. Today, Gshield is present in more than 4,000 points of sale throughout Brazil.

João Paulo Guimarães

Gorila Shield

Co-founder

Entrepreneur, founder of Gorilla Shield, dedicated to radically changing the world's mobile accessory experience. Find out more about João Paulo Guimarães's connections, professional experience, academic background and more by viewing this person's profile on LinkedIn.

João Vitor Chaves

G4 Educação

COO, CPTO and Partner

João Vitor is COO (Chief Operations Officer), CPTO (Chief Product & Technology Officer) and Partner at G4 Educação; Partner and Former COO & Growth at Suno Research, the largest APIMEC-accredited investment analysis house in Brazil, where he was the first employee and one of those responsible for growing the business from scratch. He is also a growth hacking advisor at Arq Express and Bagy and was a growth and performance marketing mentor at WeWork and founder of Empreenda Junto, a platform that aims to connect entrepreneurs in Brazil to increase their networking and validate business ideas. João Vitor is also the author of the book "101 questions and answers for the beginner entrepreneur" and, within G4 Educação, as well as sharing all his expertise on growth hacking, he is a key part of structuring the growth of the business, leading new fronts and initiatives.

João Zeni

Electrolux

Director of Sustainability and ESG

Jonas Lessa

B Retalhar

Co-founder and CEO

Jonas Lessa is a creative environmentalist and environmental manager who graduated from EACH-USP (2016). He is the co-founder and CEO of the company B Retalhar, which has been operating for 10 years, and the Operations Director of the Circular Cotton Move Platform. He works to enable socio-environmental transformations through circularity in the fabric and clothing industry, having received awards and recognitions such as Social Entrepreneur of the Future (2016), Ashoka Fabric of Change Youth Changemaker (2017), Summit Impact Fellow (2019-2022), ChangemakerXchange Fellow (2021).

Jorge Monteiro

Decathlon

Digital Channels Director

With a postgraduate degree in Business Management from ESPM and an MBA in Digital Products from PUC, Jorge Monteiro is married and Pedro's father. He has been collaborating in digital operations for over 15 years, working for companies such as Etna, Netshoes, Carrefour and recently leading Decathlon's digital channels.

Julia Jacociunas

VTEX

VTEX - Sales Solution Engineer US

He began his career in digital commerce and at VTEX with the Digital Commerce Specialist program, where he worked in different areas including customer support, success and is now part of the Commerce Solution Engineer team in the United States. Her interest in business problems and how technology can help solve them has always guided her career. She holds a degree in Economics and Finance from Bentley University, and is CMX Level 3 Certified by EICOM.

Julia Lolato

VTEX

Product Leader

Julia Rueff

Mercado Livre

Vice President

Vice President of Mercado Libre and responsible for the Marketplace business unit in Brazil, Julia Rueff has a degree in Advertising from PUC-RJ, an Executive MBA from Insper and certification from the Geneva Chamber of Commerce in Switzerland. With over 19 years' experience in the technology and e-commerce segments, Julia has also worked for companies such as Cnova and Whirlpool.

Juliana Bonamin

Mondelez Brazil

Vice President of Sales

Business executive with 23 years' experience in Sales, Marketing and Trade Marketing, especially in the areas of market analysis, product development, branding and go-to-market. She is Vice President of Sales at Mondelēz Brazil and her mission is to boost the presence of the brands and products in the portfolio throughout the country. She has two decades of experience at British American Tobacco (BAT), the world's largest tobacco company and majority shareholder of Souza Cruz in Brazil. At BAT, she held leadership positions and worked in strategic regions of the Brazilian and European markets.

Juliana Crivelli

VTEX

Software Engineer

Graduated from USP in Computer Science and Software Engineer at VTEX for 3 years. She works building and maintaining high-performance services for developers, such as Master data.

Julio Torquato

VTEX

Solution Architect

Solution Architect in the Growth Engineering area, specialist in Digital Commerce. Electronics technician and Electrical Engineering graduate from IFPB. Since 2021 at VTEX, part of the Digital Commerce Specialist - DCS program and currently working as a Solution Architect in the Growth Engineering area.

Karina Sato

Grupo Sato Rahal

CEO

Karla Felmanas

Cimed

VP

Karla Marques Felmanas is vice-president of the Cimed group, the country's 3rd largest pharmaceutical company by sales volume. With 30 years' experience in the pharmaceutical sector, the executive has worked within the group in various positions and areas such as IT, supplies and HR until she became vice-president. This career was the preparatory basis for her current management, helping her to understand the company's processes and operations. The 49-year-old executive is from the third generation of a family that embraced the pharmaceutical industry. Her grandfather, João Marques, was a pioneer in founding the Prata laboratory in the 1950s and 20 years later her father founded the Cimed group. Today she shares the company's decisions with her brother, João Adibe Marques, who acts as chairman. Married, she is the mother of three adult children who also work at Cimed. In 2021, Karla was included in Forbes magazine's list of 20 successful women. That same year, the executive decided to open up her Instagram, which until then had been private, and began producing content about her day-to-day life at the company, lifestyle, fashion, which is one of her great passions, and, of course, health and well-being. In less than two years, Karla Cimed, as she is known through her Instagram account (@karlacimed), already has over 1 million followers on Instagram and almost 600,000 followers on Tik Tok, making her a success story as a businesswoman who uses social media as a professional showcase.

Kevin Lewandowski

Discogs

CEO

Kevin Lewandowski is the founder and CEO of Discogs, the world's leading music discovery and record collection platform. Started in 2000 as a personal venture to catalog his techno records, Discogs has thrived under Kevin's guidance, becoming an essential resource for record collectors, empowered by a community of music-obsessed fans from around the world. Today, it serves as a comprehensive music catalog and a vibrant marketplace, allowing users to collect, buy and sell records. Kevin's fusion of technological acumen with his passion for music has been instrumental in creating a haven that celebrates and preserves the legacy of music in all its forms, while connecting collectors and enthusiasts from around the world.

Larissa Neves

VTEX

Commerce Engineer Director

Engineer with an MBA and specialization in strategic and economic business management from FGV and Insper, and over 20 years' experience, the last 14 of which have been focused on planning and expanding large brick & click companies. Currently, as Commerce Engineer Director at VTEX, she is responsible for serving Enterprise clients, and seeks the digital growth of businesses in the most diverse segments.

Larissa Pereira

VTEX

Commerce Engineer

A public relations professional with eight years' experience in the technology sector, including stints at Stone Pagamentos and Facebook (Meta), Larissa Pereira is responsible for managing strategic clients for VTEX Brazil, focusing on digital expansion for the retail and grocery verticals.

Leandro Carvalho

Supercampo

CEO and President

Current CEO and President of Supercampo, Leandro also leads the company's Executive Committee and has a long experience in the Travel and Technology Industry, working for more than 25 years in multinational companies that includes stints at VASP, Carlson Wagonlit Travel, Accor Hotels, Utell by Pegasus Solutions, Sabre Hospitality Solutions and TUI Group. He has held leadership and strategic positions in the areas of Business Development, Marketing, Sales, Distribution and Revenue. He has accumulated experience in the travel industry and is known for international interfaces with the United States, Europe and Asia. An active speaker and panelist in Latin America, he is also a university professor of various Tourism and Hospitality subjects at SENAC and UNIP.

Leandro Rocha

Grupo DPSP

Digital Channels Director

As Channel Director at one of the country's leading retail chains, I strategically lead the online channels, which have a turnover of over 2.6 billion and more than 14 million orders a year. I am responsible for the efficient management, execution and operation of the channel, overseeing a robust team of more than 500 professionals, both directly and indirectly.

Leo Bicalho

Neotrust

Key Account Manager

Specialist in data analysis and actionable insights with over 7 years' experience. He has worked at Neotrust for over 3 years as a Key Account Manager, building client success through success through market analysis aimed at performance gains and, consequently, identifying opportunities for new market intelligence solutions. solutions.

Leonardo Castilho

Grupo Multi

CTO & CXO

Passionate about innovation and technology, with a degree in Mathematics from UERJ and Systems Analysis from Universidade Paulista, throughout his career he has completed postgraduate courses in Digital Marketing at FGV and Strategic Business Management at FIAP, having improved the customer experience, both in sales and after-sales, in large companies such as Citibank, Credicard, Contax, Net Serviços, Sompo Seguros and now Grupo Multi (Multilaser). In the latter, he led DTC sales with the creation of the E-commerce sector, achieving a significant 150x increase in the channel's results in 7 years, transforming the company's strategy towards a user-first approach. Since 2023, he has taken on the position of CTO at Multi, with the challenge of restructuring the company's technology area, post-implementation of the SAP project, aiming for stability, adoption of best practices, automation of processes and integration of artificial intelligence, thus allowing the company to grow in a sustainable way and with the best practices in technology.

Leonardo Rodrigues

VTEX

Core Alliances

Leonardo Santos

VTEX

Head of Business Development

Leonardo is Head of Business Development at VTEX. He was CEO & Founder of Indeva, a startup acquired by VTEX. He is passionate about retail, technology and innovation. He has extensive experience in leading digital transformation projects and has also held executive positions in companies such as Via Varejo, Nextel and TOTVS. A specialist in omnichannel, digital commerce, sales and team management in physical stores, he is a business administrator with an MBA in project management from FGV.

Leonardo Seidenthal

Grupo Casas Bahia

Retail Media Manager

Leonardo Seidenthal, I'm Retail Media Manager at Casas Bahia Group, I've been with the company since 2021 developing the area. I previously worked at Accenture on a Pinterest ADS project in Brazil, Reckitt Benckiser in the Vanish Marketing area and in the Unilever sales area.

Leszek Blacha

OBI Group

Head of Engineering

Levi Fonseca

C&A

Executive Director of Financial Services

Ligia Garcia

VTEX

Commerce Engineer

Production Engineer from UFRJ, Marketing Specialist in Physical and Online Retail and CMX Level 3 Certified by EICOM. Her passion for ecommerce and Customer Success guided her career at VTEX, working in customer service and partner marketplaces. After working as Customer Excellence Manager with a portfolio of Key Accounts at VTEX, she is currently working as a Commerce Engineer focusing on customer upselling.

Loana Coelho

L’Oreal Brasil

E-commerce Director

Loana Coelho is E-commerce Director at L'Oreal Brasil. With more than 15 years' experience in online commerce management, she has led large D2C, B2B and Cross-Border operations at Americanas, where she managed different E-commerce executive chairs. Her career has been marked by her intrapreneurialism, always bringing a New Business perspective to leverage the relationship between commercial, media, customer service and operations teams in the execution of digital transformation. He currently leads the D2C operation at L'Oréal, where he is responsible for managing the group's 6 own stores, with the aim of guaranteeing excellence in the experience and growth of the business in Brazil.

Luana Akemi

Localiza&Co

Head of Trade Marketing

Luana Akemi is currently Head of Trade Marketing at Localiza&Co, where she has worked since 2020, having also led the Content, Strategic Partnerships and Loyalty areas. With more than 20 years' experience in retail, having worked for major companies such as Natura&Co, Apple, Mars, Coca Cola, Unilever, among others, Luana specializes in Shopper Understanding and has been driving innovation at physical points, through the adoption of new technologies, with a focus on creating an experience capable of generating connection and value for brands.

Luanna Toniolo

TROC

Co-founder and CEO

Luanna Toniolo is the co-founder and CEO of TROC, a circular fashion platform that recently became part of the Arezzo&Co Group. In early 2017, she founded TROC and, in the first 10 months of operation, the company made its first million. Before it was three years old, it had already reached R$10 million, figures that suggest that resale is much more than a trend. In its history, TROC has saved more than 1.5 billion liters of water and avoided the emission of more than 1.7K tons of CO2 into the atmosphere. In 2022 Luanna was named one of the 500 most influential people in Latin America by Bloomberg Linea. The initiative has been identified by experts as one of the most viable sustainability responses for the fashion world. At the end of 2020, TROC was bought by the Arezzo&Co. Group and kept Luanna at the head of the business.

Lucas Godoy

VTEX

Go-to-Market Leader

Lucas Godoy is currently Go-to-Market leader at VTEX. With more than 15 years working on SaaS solutions for Digital Commerce, he has worked directly with D2C and retail operations in different verticals and in the development of digital solutions that help companies innovate and develop new business models. He has also specialized in Data Science and Big Data Analysis at MIT and is a professor at EICOM.

Lucas Lima

Quinto Andar

General Manager

Lucas Neves

Usaflex

Usaflex - CDO

In 2022, he entered the top 100 CDOs in the world, when he appeared on the list "The Top 100 Chief Digital Officers in the World", by HotTopics. In 15 years of experience in the area, Lucas Neves has worked for companies such as Votorantim, BRMalls, Magazine Luiza, was Co-Founder of the Bebê Store Group, and Head of Digital at the Renner Group, where he led ominichannel projects and digital transformation. Lucas Neves also serves on boards and committees to help companies leverage digital sales and drive business growth. With an MBA in Management from Fundação Getúlio Vargas, in Strategic Business Leadership from Ohio University and in Digital Marketing from Havard, he is the manager of the strategies that raised R$100 million in investments to be applied to the digitalization of Usaflex.

Lucas Schlee

VTEX

Backend Software Engineer

With a degree in Control and Automation Engineering from UFRJ and a passion for technology, he works as a Backend Software Engineer at VTEX. Having worked in teams such as Checkout, Subscriptions and Order Management, he is also one of the maintainers of internally shared libraries that speed up the development of new products and services.

Lucas Torres

VTEX

Commerce Engineer

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Luciana Comenale

VTEX

Commerce Engineer Senior Director

With a degree in Advertising and an Executive MBA from Insper, she has worked in retail for over 20 years and is passionate about the dynamics of Digital Commerce. She has worked for large companies such as GPA, Centauro, Natura and Camicado and today leads the Commerce Engineer team at VTEX. In this position, she is responsible for the team that works with enterprise clients, with the aim of boosting business revenue by implementing the best technology solutions. He is multidisciplinary, having worked in various segments, and believes that his experience in retail, as well as in technology, is very relevant to evolving in the Digital Commerce market in Brazil.

Luciana Wodzik

Arezzo&Co

CEO

Luiz Almeida

Midea

Head of ecommerce

Responsible for online operations in Brazil, Chile and Argentina, Luiz Almeida has a degree in business administration and a postgraduate degree in strategic sales management from Mackenzie. With over 20 years' experience in multinational companies in the areas of sales and ecommerce, Luiz has also worked for companies such as Whirlpool and ABB.

Luiz Davison

NIQ

E-Commerce Customer Success Manager

More than 15 years' experience in the Pharma and HB segments, working in the areas of trade, pricing and commercial planning in both industry and retail. Today he leads the Customer Success team at NielsenIQ Ebit, focusing on developing and analyzing trends and behaviors in Brazilian e-commerce.

Luiza Damasceno

VTEX

Commerce Engineer Leader

Malala Yousafzai

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Human rights and education activist

One of the world's most influential people, a human rights and education activist, will be present at VTEX DAY 2024: Malala Yousafzai! Malala, the youngest Nobel Peace Prize laureate, will share with us her inspiring journey, from fighting for the right of girls to study and attend school in her community in the Swat Valley, to being recognized as a global activist and as the author of the best-selling autobiography "I am Malala".

Manuel Garcia

VTEX

Head of Profit Pools

Manu GC is the current Head of Profit Pools at VTEX, passionate about creating digital products and a growth specialist. Trained at the Product School in Silicon Valley, he was selected to participate in the Exponential Growth program at Singularity University, based at NASA. With over 15 years' experience in some of the best multinational retail companies, Manu GC brings a wealth of knowledge and an innovative vision to drive business success. His inspiring background and expertise make him a must-see at VTEX DAY 2024.

Marcela Garcia

VTEX

Global Head of Live Shopping

Global Head of Live Shopping at Vtex, with a degree in Business Administration from ESPM (Escola Superior de Propaganda e Marketing) and an MBA in Commercial Management from FGV. She has worked for national and multinational companies such as B2W, Duty Free, Claro, NBA, Ricardo Eletro and Rappi. His first experience with e-commerce was at B2W in 2006 and since then he has worked in the area for over 17 years. Carioca, flamenguista, mangueirense, mother of Giovanna and passionate about sales.

Marcelo Pimentel

Grupo Pão de Açúcar (GPA)

CEO

Marcelo Pimentel is a dynamic executive with over twenty years' experience in retail operations and a track record of delivering results in a diverse group of countries and cultures. He understands how to work in a strategic and tactical environment and knows how to build and lead customer-focused teams. He has held the position of CEO of GPA since 2022. Previously, he served as CEO (2019 to 2022) and Director of Retail Operations (2017 to 2019) at Lojas Marisa. From 2015 to 2017, he was Director of Retail Operations at Drogarias Pacheco. Before that, he worked in senior executive positions for the Walmart Group in Brazil and the UK for more than 10 years.

Marcelo Silveira

Samsung

Channel Mkt Manager

He has 25 years' experience in communications and more than 10 years in retail, especially in trade marketing, but also in sales. He has worked for the country's largest retailers, such as Fast Shop, Grupo Casas Bahia and Mercado Livre. Also, in the industry, at LG and Samsung. His career was previously spent in the media, which gave him a holistic view of advertising within the dynamics of retail, where he found "his place".

Marcelo Tripoli

Zmes

Founder and CEO

He is recognized as a pioneer of Digital Marketing and E-commerce in Brazil. In a career spanning more than 25 years, he has helped drive the growth of the country's largest companies, connecting the best of both worlds: marketing and technology. He has been a vice-president at McKinsey and founded leading digital agencies such as iThink. He is currently the founder and CEO of Zmes, a company he built with the aim of creating a new generation of marketing services that combine creatives with business consultants, supported by technology and the intense use of data. He is also the creator and curator of the most important marketing community in the market, in partnership with Exame - the largest business media outlet in Brazil.

Marco Zolet

Americanas

Digital and Marketplace Director

Director of Digital and Marketplace at Americanas, Marco Zolet defines himself as an entrepreneur in the making, with over 25 years' experience in management, operations and finance at companies such as Ambev, Estre and HSBC. With a degree in Business Administration from the Catholic University of Paraná and an MBA in Strategic Business Management from the Getúlio Vargas Foundation and an Executive Specialization in Finance from INSPER, he founded Supermercado Now, the startup that gave rise to the largest online supermarket and convenience platform in the country, within the Americanas website and app.

Marcos Gurgel

iFood

Director of Innovation & Corporate Ventures

Economist (UFRJ), Master in Engineering (COPPE) and MBA (IE Madrid). Enthusiastic about creativity and innovation, he has worked for over 20 years in new business development (e.g. Vale, BTG Pactual, Kraft Heinz, RED Ventures). He is currently a mentor at venture market Raketo, accelerator Start You Up and venture capital firm Equity Rio, as well as acting as an angel investor.

Marcos Oliveira

VTEX

Software Engineer (Checkout)

With a decade of experience as a software engineer, focusing on UI/UX, front-end performance and developer experience, Marcos has extensive experience in projects in various areas, including finance, logistics, health, education and digital commerce. Currently, at VTEX, he works in the Checkout team, leading the FastCheckout project.

Marcos Sitko

Electrolux

D2C OFF Commercial Supervisor

Over 30 years' experience in Industry and Retail, working for the last 14 years on digital transformation projects aimed at Industry and Retail, leading the evolution of Electrolux's D2C OFF in Brazil. Graduated in Business Administration from Uni Santa Cruz, Postgraduate in Strategic Management of Retail and Services from PUC Pr and Digital Innovation from UFPr. Extensive experience in different areas of Industry, Retail and Services such as: CDI, Supply Chain, B2B and D2C.

Maria Eduarda Couri

VTEX

Field Software Engineer Director

Engineer and Marketer, passionate about technology and people. She has worked for companies in the technology, digital marketing, telecommunications and consumer goods markets. She has experience in startups, national and multinational companies such as TIM and Coca-Cola. Today she leads the Customer Experience team, responsible for the relationship, engagement and success of VTEX Brazil's customers.

Maria Mujica

Mondelez

VP e-commerce Latin America

Maria leads Digital Commerce at Mondelez Latin America. Named among Fast Company's "100 Most Creative People in Business", she is known for shaping cultures of creative collaboration, rapid experimentation and scaling digitally enabled growth. Working for a leading consumer goods company for over 25 years, Maria specialized in Marketing, Commercial, Innovation and Digital Transformation. She has held leadership positions in 3 key business mergers and acquisitions, been CMO for Latin America and scaled new digital commerce businesses from the ground up. Recognized by AdAge as a Woman to Watch, Maria was the driving force behind the Mondelez Fly Garage, an initiative to reinvent how to create collaboratively, mixing Mondelez teams and external creative talent, accelerating a new kind of ideas and a new way of working for Mondelez. This project was expanded globally and highlighted as an innovation at Cannes Lions and in the book Exponential Organizations.

Maria Silva

Vitafor

E-commerce Manager

Saleswoman, Marketing graduate with an MBA in Business Management, after 13 years working in marketing within the industry, I explored new channels such as retail and fell in love with online sales. Since 2013, I've been connecting companies in the digital channel, always with a focus on profitable growth. In June 2022, I took on the challenge of connecting Vitafor's D2C. In addition to structuring the e-commerce, setting up the business plan and creating the team, I had the challenge of teaching the sectors that were used to working only with B2B sales what it is like to work with direct sales to the end consumer. As the channel grew, I implemented other projects such as: Marketplaces, an exclusive sales channel for health professionals, connections with partners and influencers, sales at events and the most recent project, the live shop.

Mariana Duarte

Farm

Digital leader

Mariana heads up digital at Farm, one of Brazil's biggest fashion brands, whose big dream is to make a mark on the world. Working in e-commerce for 10 years, Mariana has accumulated experience on different fronts such as performance, digital marketing, CRM, sales and customer experience. Within the Soma Group, she has worked for five brands with very different customer profiles and challenges that have brought valuable lessons for her growth as a professional.

Mariana Fullen

VTEX

VP Product Growth

Mariano Gomide

VTEX

Founder and Co-CEO

Mariano has 20 years' experience in digital commerce, helping more than 2,000 brands and retailers globally in their technological transformation. In 2000, together with his college friend Geraldo Thomaz, he founded VTEX, a global technology company that provides a SaaS digital commerce platform.

Marina Almeida

Whirlpool

Tech Manager

I'm a journalist who has never worked in the field and an IT professional who has no technical training, but in these 10 years in the corporate world I've always had the pleasure of serving B2B businesses.

Marina Canto

Vivara

Director of Product and Gemology

Marina, mother of Felipe and Rafael, from São Paulo with a degree in economics from Insper. She has over 20 years' experience in retail and has worked in the product area at Vivara for 14 years. Today she is product and gemology director.

Marina Pascon

PatBO Brasil

Marketing Manager

Marina Pascon is an experienced and passionate leader in the world of fashion marketing, currently holding the role of Marketing Manager at renowned Brazilian brand PatBO. With over a decade of experience in the sector, Marina brings with her a wealth of knowledge acquired through her contributions to brands such as Adriana Degreas, Carina Duek and Reinaldo Lourenço. Since her arrival at PatBO in 2016, Marina has been one of the people behind the brand's global expansion strategy, dedicating herself to the development of both retail and wholesale initiatives. Her strategic vision and commitment to excellence have helped drive the brand's success in the national and international markets.

Marlon Ribeiro

VTEX

Commerce Engineer Director

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Marlon Rypchinski

Comgás

Head of Business Operations & DPO

Marlon Rypchinski is an operations management and digital strategy executive with 30 years' experience, 23 of which in technology and the last few focusing on operations management with a focus on customer experience and digital transformation. He has an MBA in Strategic Business Management from FGV, a postgraduate degree in Systems Analysis from Universidade Paulista and an undergraduate degree in Data Processing Technology. He also completed executive development programs at Ibmec in 2010 / Fundação Dom Cabral in 2015 in business management and is currently taking an executive development program at Fundação Dom Cabral with a focus on digital business.

Massimo Enea

VTEX

Head of Sales

Italian, resident in Brazil for 15 years. He has a degree in Economics from Sapienza, Universitá di Roma, and a master's degree in International Relations from Terza Universitá di Roma. With over 15 years' experience in technology companies, he currently works as Head of Sales at VTEX, focusing on opening new accounts.

Mateus Saggin

VTEX

Director of Professional Services

With more than a decade's experience in e-commerce and technology, serving as Director of Professional Services at VTEX since 2018, he has been instrumental in leading global brands to achieve operational excellence and innovation in their businesses. His career as a technical reference on startup boards and his entrepreneurial experience show his commitment to using technology to create disruptive solutions.

Mauricio Grabowski

Balaroti

Ecommerce and Marketplace Manager

Professional with over 20 years' experience in digital marketing and e-commerce. I have a degree in Marketing and a postgraduate degree in Digital Marketing and throughout my career I have dedicated myself to the successful development of digital businesses. Over the years, I've had the opportunity to work in renowned companies such as Balaroti and Vapza, where I've been able to help achieve business objectives through digital transformation. I believe that technology and innovation are essential to the success of any company today, which is why I am dedicated to helping organizations adapt and thrive in this constantly evolving environment.

Melina Borba

Meta

Senior Client Partner

With more than 20 years' experience, she graduated from the Escola Superior de Propaganda e Marketing and has a postgraduate degree in Design. She began her career in marketing in financial services and later took on the role of trade leader for the technology products industry. In 2010, she migrated to advertising sales on technology platforms at one of the first Ad Networks in Brazil. In 2013, he went on to work for technology giants such as Microsoft and Google until he joined Meta. In the last 5 years at Meta, she has led the service of major players in Retail and e-Commerce as a Senior Account Executive, also leading special projects with cross-functional teams for the acceleration and adoption of WhatsApp. On the diversity front, she works at Meta as an active member of the women's group - Woman@ and is an ally of the PWD group - Disability@.

Michelle Piñeiro

Grupo Monte Carlo Joias

Head of Marketing

Michelle has 17 years' experience in the consumer and retail market, working from Strategic Planning to Digital Marketing. At the head of large companies, she has managed international projects, business transformation and acceleration. As Head of Marketing at Grupo Monte Carlo Joias, she led the planning and execution of the brand's rebranding, leveraging its digital presence with an innovative approach to social media and influencer content.

Miquel Casas

Discogs

CTO

With over two decades of IT business experience across multiple domains and Fortune 100 companies, I am the Chief Technology Officer at Discogs, the world's largest music database and marketplace. As CTO, I lead the Engineering, Product and UX Design organizations and oversee the strategic vision, execution and innovation of our products and services. Our mission: "To fuel the passion for music and empower record collectors."

Moacir Gomes

Grupo CVLB

E-commerce Director

Monica Lamarca

S2 Holding

Ecommerce Manager

Ecommerce Manager at S2 Holding. A specialist in Digital Performance, Online Customer Behavior, Sales Funnel Indicators and People Management, she is responsible for the ecommerce of the Kenner, Cantão and Redley brands. She has a degree in Production Engineering from UFF, an MBA in Business Logistics from FGV and an MBA in Marketing and Digital Business Intelligence from FGV. She has more than 20 years' experience in the market, having worked for Lojas Americanas, Americanas.com, Leader Magazine and Jornal O Globo. He has led and participated in the digital transformation process of major retail companies.

Monica Magalhaes

Disrupta

Founder

Monica Magalhães is a specialist in disruptive innovation, founder of the Disrupta Future Exploration agency, TEDx Speaker, columnist for Época Negócios magazine, Startse "Women of Now in 2021" Award winner and head of content for instagram @shelovesfuture.

Natacha Litvinov

Google Pay

Head of Procurement and Payment Partnerships

She joined the Google Pay team in 2021 with over 20 years of experience in the payments and financial services industry. Before joining Google, Natacha worked as a consultant at McKinsey and Kearney, focused on Financial Institutions and Digital Business, and as an executive focused on digital channel strategy and customer experience.

Nathalia Hernandes

VTEX

Commerce Engineer

She has over 10 years' experience in retail, having worked in areas such as Digital Marketing, Commercial Planning, Pricing and Ecommerce Projects at Cnova, Via Varejo and JBS. Passionate about Customer Experience and technology, she took specialized courses in Consumer Behavior and Digital Strategies at PUC-SP and a master's degree in Consumer Neuroscience at ESPM. She has been at VTEX for more than 2 years, participating in projects and offering solutions to clients from various segments.

Nathan Dias

Whirlpool

Tech Director, D2C and Consumer Experience

Nelson de Moura

VTEX

VTEX - Solution Architect

Nils Benning

OBI Group

Vice President Transactional Platform

Pablo Pazos

VTEX

Alliances

He has a degree in Public Relations from UERJ, an extension in Business from Australia Pacific College and a post-graduate degree in Marketing from Ibmec/RJ. Over the last 18 years, he has been a prominent figure in the e-commerce sector, working for companies such as B2W, Dufry Duty Free and Ricardo Eletro. In 2012, he led the launch of OmniChannel at Ricardo Eletro, being one of the pioneers in online and offline integration initiatives in the country. He currently holds the position of Director of Alliances and Marketplace at VTEX.

Paloma Castrioto

VTEX

Solution Architect Leader

Production engineer with experience in multinationals such as Coca-Cola, L'Oréal and Dufry. At VTEX, I graduated from the Digital Commerce Specialist program, where I fell in love with the world of e-commerce. Today, I work as Solution Architect Leader, working with clients and partners to deliver projects with low time-to-market and high performance.

Patrícia Camargo

CARE Natural Beauty

Co-founder

Co-founder of CARE Natural Beauty, a pioneering company in the clean beauty market in Brazil and forerunner of the High Clean Beauty concept (100% toxin-free), the only company with the international EWG verified seal. She is an entrepreneur focused on developing innovative products and solutions in the natural, organic and sustainable beauty industry. Lawyer with a postgraduate degree from GV Law and an MBA from Fundação Getúlio Vargas. She has worked for more than 15 years as Legal and Compliance Director in multinational companies in various markets, including experience in renowned Brazilian law firms, having worked with Contract Law, Corporate Law, Mergers and Acquisitions; Intellectual Property, Regulatory Law, Economic Law and Civil Strategy.

Patricia Chmielewski

TikTok

Marketing Solutions Leader

Patricia Chmielewski is head of Marketing Solutions at TikTok and her job is to translate behavioral studies and internal data into business insights for the brands that interact with the platform. Leading research, creativity, business prototyping and brand strategy for more than 20 years in Brazil and globally, Patricia combines her knowledge as a Master in Social Anthropology from FFLCH-USP with her vast repertoire built in companies such as Box1824, Inesplorato and several renowned digital agencies.

Paul Fryer

AWS

Global Solution Tech Lead Retail/CPG

Paul Fryer joined Amazon in 2016 and now serves as global CTO for the Retail and Consumer Goods industries at AWS. He helps technical leaders develop vision and strategy around cloud and edge technology. His team develops Solution Guidelines for customers around the world, aimed at driving business outcomes such as increasing cart size through personalized recommendations, reducing shipping time through automated predictions, and increasing developer productivity through headless commerce architectures. In addition to a broad ecosystem of industry-accredited ISV partners, his team also collaborates with pan-Amazon business units such as Just Walk Out, Amazon Advertising, Amazon Prime, Amazon Today and Amazon Payments to bring a holistic Amazon business vision and integration strategy to AWS customers in the Retail and Consumer Goods industries. He maintains a roadmap of solutions for Retail and Consumer Goods, driven by customer demand. He is constantly on the lookout for customers interested in co-developing solutions with Amazon to reduce undifferentiated work, allowing them to focus on experiences that raise the bar for their customers. Prior to Amazon, he held various technical leadership positions at financial technology companies such as Fiserv, leading mobile and online banking architectures and implementations around the world.

Paula Queiroz

nk store

Head of Digital

She has a degree in Public Relations from FAAP and an MBA in marketing from ESPM. Passionate about fashion and technology, she has been working in the premium online fashion market since 2010, having worked at Farfetch and for 8 years as Head of Digital at nk store - a benchmark in luxury retail and forerunner of the concept of curation in Brazil.

Pedro Scripilliti

Amara NZero

Head of Digital

Pedro is a consultant with more than 18 years in the market and for the past two years has also worked as Head of Digital for the multinational Amara NZero, a B2B2C company selling solar energy equipment. He has helped to implement hundreds of retail projects, mainly in fashion, took part in the first full commerce project in Brazil created by the partners of Sacks Perfumaria (now Sephora), is a lecturer and professor of postgraduate digital marketing at ESPM - RJ.

Pedro Sereno

Arado

Senior Software Engineer

Priscila Gusson

Whirlpool

ESG Sr Manager

Materials Engineer from UFSCar with an MBA in Marketing from ESPM. She has been working with innovation for over 20 years, having worked in product development, strategic marketing, product innovation and business models. Today she is responsible for the ESG area for Latin America at Whirlpool, producer of the Brastemp, Consul and KitchenAid brands. She is driven by curiosity and the power of collective intelligence to solve complex problems. She believes in the transformative power of large companies when they work with purpose, seeking the well-being of their consumers, employees and the communities in which they operate, as well as, of course, preserving and regenerating the environment.

Rafael Araujo

WGSN América Latin

Head of Consulting

A professional with over 13 years' experience in developing strategies for global and local brands in different segments. She believes that understanding the socio-cultural context and people's behavior are key to building brands with long-term relevance. Today, she leads the team of strategic consultants in Latin America on a wide variety of projects ranging from research and facilitation to branding and trends.

Rafael Forte

VTEX

Co-founder

Co-founder and President of VTEX Brasil, Rafa Forte has been working in the e-commerce technology market since 2001, when he founded WX7 Solutions, a company acquired by VTEX in 2011. Today he is one of the biggest names in digital commerce and has led projects for the largest companies in Latin America.

Rafael Lima

VTEX

Commerce Engineer Senior Leader

He has more than 10 years' experience in different areas of the digital market such as ecommerce, marketing, SEO, Intelligent Search and Customer Success in companies such as Grupo Pão de Açúcar, Cnova, Via Varejo, CxLoyalty, Linx and VTEX. He is currently Commerce Engineer Senior Leader at VTEX, responsible for one of the squads that works to ensure the experience, satisfaction and success of customers using the VTEX platform.

Rafael Sant’Anna

e-CROSS

Founder & CEO

Passionate and committed to the purpose of transforming access to the global market through the E-commerce Cross Border DTC business model. Founder, CEO and head of Growth at e-CROSS, he was Global CEO of a cross border e-commerce logistics operation, Managing Director Brazil of TLG, Venture Capital focused on AgTech and FoodTech startups. With almost 20 years' experience in the national and international agribusiness market, he led the start-up of the largest agribusiness marketplace in Brazil, Agrofy, as General Manager. He has a degree in Mechatronic Engineering and Business Administration, and an MBA in Business Development and Market Intelligence from Ibramerc.

Rafaela Rezende

VTEX

General Manager Brazil

With 20 years' experience in the Digital Commerce market, consolidated in large retail chains and technology companies such as Ifood and VTEX, Rafaela is currently the General Manager of VTEX in Brazil, responsible for the company's operations in the country.

Ramiro Melgare

Cencosud Brasil

Digital Business Director

Ramiro Melgare, director of digital business at Cencosud Brasil, professional with more than 20 years of experience in food retail. Leads multidisciplinary teams in the areas of E-commerce, CRM, Retail Media and Customer Experience, reflecting an outstanding commitment to developing these business segments in a relevant and innovative way, aiming for a better experience for customers.

Ramon Castro

DPSP

Omnicanality and delivery manager

Ramon Castro is a Production Engineer with an MBA in Project Management and Omnichannel and Delivery Manager at the DPSP group. With experience in various sectors, such as mining, oil and gas and retail, Ramon has worked for renowned companies such as VALE, Saraiva and Fast Shop. He is currently responsible for the B2C transportation and continuous improvement areas of the DPSP group, which includes the Pacheco and São Paulo drugstores.

Raphael Sbegue

Samsung

Systems Engineering Manager

Raquel Tótora

VTEX

Lead Solution Architect

With over 15 years' experience in the digital market, she has a degree in Advertising and has worked for major companies such as C&A, Farfetch and Buscapé, where she was Product Manager and User Experience Specialist. In addition, she co-founded PrismaOnze, an innovation and User Experience consultancy, which served important clients such as Banco Original, Banco do Brasil and Caixa Seguradora. Currently, at VTEX, she works as Lead Solution Architect and focuses on guiding clients in the creation of scalable architectures, following the best practices in User Experience, data collection and analysis, technical performance and SEO (Search Engine Optimization). He has worked on projects for renowned clients such as Hering, Reserva, Grupo Big, Ambev, Usaflex, Angeloni and Carrefour.

Raul Jacob

Shein

Marketplace Director - Brazil

Ravi Bagal

AWS

Global General Manager - Retail and CPG

Ravi Bagal leads the global Retail/Consumer Goods industry team at Amazon Web Services. A recognized authority in the industry, Ravi has been featured in forums such as the NRF Big Show and Shoptalk. He was named one of the Top Retail Experts for 2024 by Rethink Retail. In 2007, he was a guest speaker on retail technology for the Global Consulting Practicum at the Wharton School of Business. Prior to Amazon, Ravi led retail industry strategy for Verizon, Tomax (now Salesforce Commerce Cloud) and Edgenet.

Renan Pizii

Iron Studios

CEO

Renan Pizii began his career collecting figures from the universe of Pop Culture, in 2007 he saw an opportunity to represent collectible brands in Brazil, a market until then totally unexplored, with the success of distribution and sales in big retail names, in 2013 he started a new company called Iron Studios, a Brazilian company that today is present in more than 40 countries with contracts with major entertainment brands such as Disney, Warner, Universal Studios, Sony, among others.... in 2014 Renan created CCXP (Comic Con Experience) together with Chiroscuro Studios and Omelete, the largest pop culture event in the world, and in 2021 he founded Jurassic Park Burger Restaurant, the only official Jurassic Park restaurant outside the parks.

Renata Andrade

VTEX

SI Partnership Leader

Renata Andréa Marques

Natura &Co

Director of IT, Data and Analytics

Passionate about people and building bridges between people and business. She believes in humanized technology, which can be used to improve the lives of people and organizations. She joined Natura &Co in 2020 to take up the position of CIO for Latin America, with the challenge of leading the integration between Natura, Avon and The Body Shop in the region, as well as the technological evolution of these brands. Previously, he worked for companies such as Whirlpool, ABB and Monsanto. Throughout her career, she has worked in the areas of digital transformation, innovation, cloud strategy, collaboration and transactional systems, as well as expanding various business ecosystems. She has a degree in Data Processing from Mackenzie, a postgraduate degree in Business Administration from FAAP and an Executive MBA from the University of Pittsburgh-Katz.

Renata Lorenz

VTEX

VP of Product

He led the consolidation of the real estate portal market, joining the initial executive team of VivaReal (2013), when VR was the market challenger. Merged with ZAP, the former market leader, in a merger of equals (2017) to create Grupo Zap. Built GZ to become one of the leading tech companies to work for, with over 900 people working in a culture based on our principles of adult-to-adult behavior, transparency, autonomy and our mission to simplify the journey of finding a new home. Exited the business for R$2.9B (2020), selling it to a strategic buyer. Served as second-in-command at VivaReal/Grupo Zap from 2016 to 2020, leading the post-merger integration of VivaReal + Zap, serving multiple teams and managing the company's P&L. Achieved significant revenue growth after the integration process. Assumed the position of Chief of Product at Grupo Zap, launching our rentals product and later joined iFood as head of product and design.

Reynaldo Pasqua

Calvin Klein

Ecommerce Manager

Reynaldo Pasqua specializes in digital sales, marketing and communication strategies. He has been Ecommerce Manager at Calvin Klein, PVH since 2018, responsible for the company's entire digital business unit, including the brand's ecommerce, omnichannel operation and sales through marketplaces. With 14 years' experience in ecommerce, he was marketing director, creator and manager of the CARMIM brand's ecommerce. He has a postgraduate degree in Administration and Management from Harvard University, a specialization in Marketing from the University of California UC Berkeley and a degree in Industrial Design from Fundação Álvares Penteado, FAAP. Photographer and content contributor for publications.

Ricardo Garrido

Amazon

Marketplace Director

Ricardo Garrido is Amazon Brazil's marketplace director. He was responsible for launching Alexa in Brazil, and before that led the eBooks business. Before Amazon, he accumulated fifteen years of experience in leadership positions at Grupo Abril. Ricardo has an engineering degree from the Polytechnic School of USP and a postgraduate degree in Business Administration from FGV.

Ricardo Sodré

VTEX

Chief Financial Officer

Ricardo Sodré is our Chief Financial Officer, a position he has held since November 2022. Previously, Ricardo served as CFO at VTEX, a position he held from February 2021 to November 2022. Before that, Ricardo was a private equity investor at Advent International, where he joined as a trainee in 2009 before becoming a director in January 2021. During his years at Advent, Ricardo actively participated in more than 10 private equity investments, including CETIP, CCC Intelligent Solutions and StoneCo, and in recent years was a board member of Prisma Medios de Pago S.A., a leading payments company in Latin America, and GTM Holdings, a leading distributor of chemical products with a presence in 11 Latin American countries, where he also sat on the Audit, Finance and M&A committees. Ricardo holds a degree in Mechanical-Aeronautical Engineering with honors from the Instituto Tecnológico de Aeronáutica ("ITA") and an MBA from Harvard Business School.

Richard Stad

Aramis

CEO

Graduated in Business Administration and Marketing from ESPM, he started his career at Aramis at the age of 22 in the stock area and is now the company's CEO. In addition to his work at Aramis, Richard is an advisor to the investors of Maquira Indústria de Produtos Odontológicos, an investor in more than 10 startups, and has been a member of YPO for 8 years, 4 of them as a board member.

Robert Gash

Hearst

Chief Technology Officer, eCommerce

Robert Gash is Hearst's Chief Technology Officer, eCommerce. He is a software and product development executive with extensive experience leading software development, product strategy, research and design, and sustainable engineering organizations in the online retail, manufacturing and logistics sectors in North America, Europe and Asia.

Roberto Cabrera

Acer do Brasil

Acer do Brasil - CFO

Roberto Cabrera is Acer's current Chief Financial Officer and People Leader in Brazil. With a degree in Accounting, he has an MBA in business management from FGV, a postgraduate degree in tax management and certification in Financial Project Management, Accounting and Finance. In his professional career, he has worked for renowned companies such as Terco Grant Thorton (EY) and Deloitte. At Acer, she has been leading digital transformation projects in finance, with a strong role in the implementation of e-commerce. He is also in charge of lean management, innovation and ESG (Environmental, Social and Corporate Governance) projects.

Rodrigo Dellacqua

VTEX

Head of Learning&Development, CEO EICOM Institute

E-commerce leader with over 20 years of experience driving Digital Transformation globally. Founded two successful e-commerce technology companies, the last of which was acquired by VTEX (NYSE: VTEX). As Chief Customer Officer, he played a key role in VTEX's global expansion, mergers and acquisitions, growth and IPO. Creator of the DCS Program, VTEX's reference program for future leaders at the beginning of their careers, and the CMX global certification, which sets new standards for e-commerce professionals. Currently CEO of the EICOM Institute and Head of Learning and Development at VTEX: NYSE, empowering companies through talent development. Passionate about education and fostering a future generation of e-commerce leaders.

Rodrigo Faro

Presenter

Rodrigo Haddad

Ambev

Ambev - E-commerce Director

More than 10 years' experience in E-commerce for major retailers and industries. He was co-responsible for launching the Centauro App and digitizing the sales teams at Colgate, Reckitt Benckiser and Ambev. Rodrigo has been leading the creation of the E-commerce area of the world's largest brewery for 4 years, taking turnover to the billion level, supporting and digitizing more than 100 retailers. His passion for Digital Transformation led the company, in 2023, to be elected by Brazilian supermarkets as the number 1 industry in E-commerce and, for the second year running, number 1 in Digital Leadership. Today, Brazil is the country that sells the most beer online in the world.

Rodrigo Murta

Looqbox

Co-founder and CEO

With a degree in Physics, a Master's in Quantum Mechanics and the author of "Conversando com Robôs: a Arte de GPTear", Murta is co-founder and CEO of Looqbox, a startup that uses artificial intelligence to democratize data culture in companies.

Rodrigo Murta

Leroy Merlin

CTO & CIO

Rodrigo Murta is a technology enthusiast with a wealth of experience in renowned companies. With a degree in Computer Engineering from UFSCar, a postgraduate degree in Business Administration from UNICAMP and two MBAs from Insper, the executive has 20 years' experience in the market, helping to transform organizations such as Motorola, Samsung and Ambev through digital platforms. He is currently CTO & CIO at LEROY MERLIN Brasil and leads LM TECH, the company's technology and innovation department.

Rodrigo Poço

GPA

CDTO

Rodrigo Poço has more than 20 years' vast and diversified professional experience, most of which has been dedicated to companies in the retail sector. His career has been marked by leadership positions in renowned companies, where he has focused his efforts on key areas such as digital transformation, technology, digital, omnichannel and new business management. Throughout his career, Rodrigo has demonstrated skills in identifying and implementing strategies to boost the growth and competitiveness of companies in a constantly evolving market. Currently at GPA, he leads the Technology, Digital, Strategic Planning, Clients and Data areas.

Rodrigo Spillere

Grupo CVLB

CIO / CTO

Rômulo Pavan

Loja Santo Antonio

Director of Technology and Projects

With more than 13 years' experience in Ecommerce, he leads digital projects at Loja Santo Antonio, a family business that uses technology and online sales to reach the national confectionery segment. He previously worked at Cnova.

Ronald Koch

Supercampo

Head of Product and Platform

Graduated from the Armed Forces with a degree in Computer Engineering and an MBA in E-commerce from ESECOM (E-Commerce Brasil) in partnership with Live University. Experience in implementing e-commerce operations in 9 countries, responsible for producing more than 500 digital business operations on various commercial fronts such as retail, distribution and industry (B2C, B2B, D2C, B2E and Marketplace). Projects for companies in the most diverse segments: Kingspan Group, JCE Group, New Holland, Case IH Agriculture, Bematech, Grupo Boticário, Editora Positivo, Dicionário Aurélio, Hard Rock Café, among other small companies. He is currently Head of Product and Platform at Supercampo, the largest inter-cooperative initiative for the main digital transformation of Brazilian agribusiness, and is responsible for creating the newest digital business concept C2F (Cooperative to Farmer).

Samuel James

Carrefour

Chief Digital Officer

Samuel James is Chief Digital Officer of the Carrefour Brazil Group. He began his career in 2010 at Groupon UK, where he was Regional Director. After Groupon, in the UK and Ireland, where he oversaw the integration of Hassle.com. after the acquisition. In 2017, Samuel returned to Brazil as Head of Marketplace for Uber and, in 2019, he was appointed Marketplace Director for LATAM. In April 2022, he took over as Chief Digital Officer of the Carrefour Group Brazil.

Samuel Manoel Gomes

Loja Santo Antonio

Santo Antonio Store - Head of Technology

With more than 13 years' experience in technology and more than 9 years in e-commerce, he is leading the development of the Santo Antonio store's innovation and technology team called SantoLabs. He has a degree in systems analysis and development. He has extensive experience in different areas of technology and Digital Commerce with a focus on digital transformation and innovation.

Samuel Negrão

VTEX

Commerce Engineering Director

With 15 years' experience in Ecommerce, he has a diversified career that includes spells in retail and industry with a focus on building D2C operations, always with a holistic view of digital commerce. He is currently focused on helping VTEX's large clients unlock their sales potential and adapt to the constantly evolving digital landscape. Passionate about technology and retail!

Santiago Naranjo

VTEX

VTEX - CRO

Santiago Naranjo is the Chief Revenue Officer of VTEX, the complete and composable platform for renowned brands such as Samsung, Coca-Cola, Colgate, Whirlpool and others. As a distinguished financial engineer and retail specialist, Santiago draws on his extensive experience in business commerce and retail. His expertise involves skillfully navigating the development and expansion of thriving brands in both the physical and digital realms.

Sergio Lopes

LiveMode and Esporte Interativo

Co-Founder

Co-founder of LiveMode, a business and technology company that connects sports entities to the digital world. Our core beliefs are: 1. New business models are being built for live sport to be distributed on digital platforms; 2. Live sport is a premium and safe platform to build brands in the digital world, just as it has been for many years on TV. Previously, he co-founded Esporte Interativo, a disruptive multi-platform sports business in Brazil, with TV channels, an OTT platform and a community of over 15 million Facebook fans. Investor in media and technology start-ups.

Silvia Machado

Magalu

CMO

With a degree in Business Administration from the Getúlio Vargas Foundation, Silvia Machado began her career at McKinsey & Company, one of the world's largest strategic consultancies, where she learned about retail and different markets. After an MBA at Harvard Business School, she moved into an executive role, and led large fashion retailers such as C&A, Dafiti and Arezzo & Co. At Magalu, she took over as executive director of Fashion and Beauty, where she structured the verticals and led more than 30,000 entrepreneurs in the sector. She is currently the group's CMO and leads the Media, Branding, CRM and Analytics areas.

Simone Sancho

Belong Be

Founder & CEO

Founder of the beauty start-up Belong Be, she was recently responsible for digital and IT at the Uni.co Group, which brings together companies such as Imaginarium and Puket, leading the growth of ecommerce and the digital transformation of both companies. Having worked in more traditional segments such as finance and the startup Netpoints, he was in charge of Sephora Brasil's digital strategy for over 5 years and has since remained an enthusiast and investor in the segment. Currently collaborates as alumni for HEC (Paris School of High Commercial Studies) and groups in the digital segment in Brazil (Women in E-commerce, E-commerce Brazil, VTex Day, Latam Retail Show, among others).

Sophia Bertasi

VTEX

Commerce Engineer US

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Sophia Heilborn

VTEX

Commerce Engineer Senior Leader

Stefano Manzolli

VTEX

Head of Core Marketing

With over a decade of expertise in Global Marketing, Stefano has vast experience in the technology sector, having led successful expansion strategies in key markets, including Brazil, the USA, Europe and Asia. With an MBA in Strategic Marketing from USP and a Master's Degree in Branding from Elisava in Barcelona, his career is marked by his commitment to developing and strengthening brands that positively impact the world. Currently, as Head of Core Marketing at VTEX, Stefano leads the company's global marketing strategies.

Stely Cavalcante

AkzoNobel

Digital Marketing Manager LatAm

Digital Marketing Manager LatAm, Stely has been working in Digital Transformation for more than 12 years, having worked in large industries and service companies, leading software development projects, managing marketplaces and digital products. Since 2021 at AkzoNobel, bringing innovation and strategy to the growth of digital channels, with emphasis on the Coral Store.

Tallis Gomes

G4 Educação

President

Tatiana Cury

Whirlpool

Digital Marketing & Product Director

Director of Whirlpool, known for the Brastemp, Consul and Compra Certa brands, Tati Cury is now responsible for leading the ecommerce operation in Brazil and accelerating digital capabilities for Latin America. A native of Rio de Janeiro, she has a degree in Communication and main experiences focused on marketing and business development.

Thai de Melo Bufrem

WAY MODEL

Journalist and Content Creator

Born in Roraima, the Boa Vista native graduated as a journalist, but it was during her experience working in retail for the Cris Barros and Gallerist brands, where she stayed for four years, that contact with consumers sharpened her creative skills. Since 2016, the humorous content she shared with her friends has caught on with the public, gone viral and become a success story. Thai de Melo Bufrem became proof that good humor engages, sells and is one of the most accurate tools used by the big players in the advertising market. Her career has led her to the luxury market universe, attracting the attention of major national and international brands such as Gucci, Dior and Prada and making her one of the biggest fashion influencers of our time, being on the cover of magazines and taking part in fashion shows.

Thaís Braz

VTEX

Commerce Engineer

Graduated in Mathematics from UFRJ, with a master's degree in Business from PUC-Rio, she worked at B2W Digital for 8 years in the commercial area. She helped build the marketplace area for the White Goods and Air Conditioning segments, managing end-to-end digital sales for Lojas Americanas, Submarino and Shoptime. At VTEX, he has been a Commerce Engineer for 4 years, with the aim of accelerating projects for stores using the VTEX platform.

Thaís Pamplona

Whirlpool

Senior Manager

Senior Manager at Whirlpool leading the D2C Operations, Internal Products and BI areas with a focus on consumer excellence, Thais Pamplona has a degree in Chemical Engineering from the Federal University of Ceará and a master's degree in Engineering from USP. She has been working in the online market since 2018, working in the areas of B2B and D2C sales, operations, BI and internal product development.

Thiago Doherty

VTEX

VP of Commerce Engineering - North America

Thiago Doherty Garcia is an award-winning digital commerce executive at VTEX Commerce Cloud (NYSE: VTEX) and a thought leader in digital strategy, featured in B2B Masterclass, LinkedIn Top Voices, EICOM Institute, Meet the Boss, Rethink Retail and other leading digital media. Prior to joining VTEX, Thiago worked at Samsung Electronics America, providing e-commerce strategy to top-tier retail partners across the United States. Thiago led e-commerce for consumer goods giants Newell Brands (NASDAQ: NWL) and Jarden Corporation (NYSE: JAH). He holds an MBA from Florida Atlantic University and lives in New Jersey with his wife, two children and a cock-a-poo named Sophie.

Thiago Rebello

Grupo Ri Happy

CEO

Thiago Rebello is the CEO of the Ri Happy Group, the largest toy retail chain in Brazil, which owns the Ri Happy and PBKIDS brands. He previously held the position of Chief Operating Officer (COO) of the group. Rebelo has extensive experience in the retail sector, having worked as Vice President of Retail at the SBF Group (Centauro, Fisia/Nike do Brasil, Fit Dance, NWB and X3M); Vice President of Operations and Expansion at Centauro; Director of Operations, Franchises and Retail at Casa do Pão de Queijo; and Commercial and Operations Manager at Walmart Brasil. Adjunct Professor at the Getulio Vargas Foundation. He has a degree in Business Administration from Faculdade Integrada do Recife, an MBA from Fundação Getulio Vargas (FGV), as well as specialization courses at Ohio University and the University of California, Irvine.

Tiago Zorzeto

VTEX

Solution Architect

Solutions Architect at VTEX, with more than 20 years of experience in ecommerce and technology. Bachelor in Computer Science from Mackenzie, MBA in Physical and Online Retail from USP/ESALQ, he has worked on projects for various market players such as B2W, Iguatemi, Buscapé/Blandsclub, Natura, among others. She has been at VTEX for more than 3 years, in the Professional Services team, supporting clients from a wide range of segments (Ominichannel, Pharma, Grocery, B2B, Home Appliances) to successfully carry out their projects.

Tom Mendes

ID_BR

Finance Director

Financial Director of Instituto Identidades do Brasil - ID_BR, Founder of Zepelim Consultoria de Negócios - specializing in entrepreneurship and business development. Post-graduate in Project Management from USP, Administrator from PUC-Rio with a focus on Marketing, member of Abracom's Ethics Council, graduate of the Dom Cabral Foundation's Managers Program and a law graduate from the Federal University of the State of Rio de Janeiro, has an application in Operations and Logistics Management from FGV and Impact Measurement from Insper, Member of the Nuvem Negra Collective (PUC-Rio). Creator of Oráculo, an event that brings together talks and interviews focused on black and indigenous people who bring their trajectories and strategies to inspire others.

Tristan Joseph

Bash

Engineering Team Lead

Vagner Figuerêdo

VTEX

Solution Architect

With a bachelor's degree in Science and Technology from UFABC and a specialization in E-commerce and Digital Business from PUCRS, he was a member of the first class of the Digital Commerce Specialist program at EICOM and is now part of the Professional Services team at VTEX, where he works on projects in various segments, especially B2B projects for strategic clients in Brazil.

Victor Ambrosio

TikTok LATAM

Creative strategist

Victor Ambrosio is a creative strategist at TikTok LATAM and is responsible for helping brands create with the platform in mind, teaching them how to use authenticity and creativity to their advantage. A professor at Miami Ad School, Victor teaches classes on TikTok and creativity with a focus on demystifying the "mystery" behind thinking creatively.

Victor Jamal Almeida

VTEX

Senior Solution Architect

With a degree in Digital Design, he entered the world of digital commerce 12 years ago as a developer, working for agencies and full commerce companies where he got to know the entire end-to-end process of operations and integrations. After 4 years as Systems Coordinator at C&A, 5 years ago he joined the VTEX team as Senior Solution Architect, currently leading the team of Solution Architects in the United States and Canada.

Victor Machado

YouTube no Brasil

Head of Sports

Victor is YouTube's head of sports in Brazil. With 17 years' experience in the sports, entertainment, media and technology industries, he specializes in content creation, distribution and monetization.

Vincenzo Ierace

VTEX

Director Solution Architect EMEA

Vinícius Aroeira

Grupo Super Nosso

Director

Vinícius Aroeira has over 15 years' experience in managing for results, having worked in all regions of Brazil, the United States, Peru and Mexico. Since 2017, he has been Director of the Supernosso Group, where he leads management and strategy, finance, M&A, new business and digital transformation initiatives. Vinícius has a degree in Business Administration from UFMG, a postgraduate degree in Finance from UFMG and an executive MBA from Fundação Dom Cabral. He also studied Leadership at the University of South Florida and Advanced Management Action at ESADE in Barcelona.

Vinicius Diniz

FarmRio

Techlead

Vinicius is a Techlead at FarmRio, part of the Soma Group. Graduated in Psychology and Computer Science, he began his career in development in 2010, especially with the VTEX platform from 2015. With experience in agencies, he evolved from developer to technical coordinator, leading the delivery of hundreds of projects for valuable brands such as B3, Grendene, L'Oréal and Mondelez. Since 2020, at Grupo Soma, he has technically led brands such as Animale, Foxton, Fábula, Maria Filó and Cris Barros, seeking solutions that serve both clients and the internal team, with a focus on enhancing the consumer journey and the internal team's tools.

Vinicius Lopes

VTEX

Group Product Manager

Vinicius Lopes has more than 10 years' experience, with a focus on e-commerce and logistics. Since 2020 he has been part of the VTEX technology team, where he currently works as Group Product Manager, leading the development of the Order Management System (OMS) and Logistics products. His professional career includes a stint at Amazon, where he took part in the launch and expansion of the American retailer in Brazil. At Amazon he acquired expertise in Logistics, working in the operations team, and migrated to the technology area working in product management for the launch of the Seller Flex and Fulfillment by Amazon (FBA) logistics programs for marketplace sellers. Vinicius has a sandwich degree in Production Engineering from UFABC and in Business and Economics from Utrecht University (Netherlands), as well as an MBA in Digital Business from USP.

Virginia Pavin

Amazon

Amazon - Seller Experience Director

Virginia began her career in technology 20 years ago, leading engineering and product teams in large banks. With almost 10 years of experience in the marketplace area, she is now Director of Partner Seller Experience and Success at Amazon.com for Latin America. Virginia is in charge of marketing, integrator relations, product development and programs focused on improving the partner seller journey and success with global impact. Always an active voice in women's leadership, she has a degree in Computer Engineering from PUC-Campinas, an MBA from ESADE in Spain and an additional degree from Kellogg in the USA.

Vivian Zwir Wertheimer

Grupo Casas Bahia

Marketing Director

Viviane Castro

Vivara

Commercial and Training Director

Viviane is a Minas Gerais native with a passion for family, retail and sports. As a commercial and training executive at Vivara, she understands that developing people is the path to success for any manager. She studied Commercial and People Management at FGV and education is part of my life, I'm always reading about something new, after all, retail is dynamic.

Wagner Lemos Duarte

VTEX

Software Engineer

Graduated in Systems Analysis and Development from Unisinos. He has been working in the software market for more than 10 years, creating solutions for companies in various industries. In recent years he has worked on the e-commerce platforms of large retailers. He is currently a Software Engineer at VTEX in the OMS team.

William Helouani

Electrolux

Digital Products & Data IT Director

With a Master's degree in Business Administration from EAESP-FGV and 18 years' experience in areas such as IT, e-commerce and digital innovation, he has excelled in leadership positions at EssilorLuxottica and Electrolux Group, where he served as Global Head of IT Architecture & Digital Commerce, among other positions. With a complementary degree in Finance from IBMEC and a specialization in Project Management, his professional career is a testament to his expertise and strategic vision. Outside the corporate environment, he is passionate about do-it-yourself projects, travel and is a devoted father to Gregório and four dogs, living his motto "Work Hard, Play Hard" to the full.

Willy Aumann

VTEX

Senior Commerce Engineer Leader

Senior Commerce Engineer Leader at VTEX, with over 12 years' experience in digital commerce. He has led several migrations of operations to VTEX and today leads people who serve some of the largest retailers in Brazil. He founded a startup focused on marketplaces and has helped several clients enter this market. Internationally certified in digital commerce by Commerce Management Certification and also in user-experience by UX-PM, which provide the background to discuss and direct your clients in the best way.

Yrit Pisa

Electrolux

LATAM E-commerce Manager

Yuri Abreu

Soldiers Nutrition

CEO

Featured in Forbes Under 30 in 2023, Yuri Abreu is driven by his passion for sports. He founded Soldiers Nutrition in 2014 and since then has sought to revolutionize the food supplement market.