LiveShopping fashion show: Hope and Aramis

On a fashion catwalk built inside VTEX DAY, next to the main stage, the public will be able to see a parade of exclusive brands and products. This activation is aimed at boosting retailers' sales. People watching the fashion show live will be able to buy the garments presented by the brands via a live stream on the exhibiting companies' websites, using VTEX's LiveShopping platform - a solution aimed at converting sales through digital means. In this session, the Hope and Aramis brands are presenting their special collections.

Spotlight Aperture

VTEX launches

A celebration of the more than 90 updates and releases to the VTEX platform that enable businesses to be smarter about their digital commerce investments. The platform that unlocks unlimited productivity with AI, security and data, giving you even more freedom to create fast, high-converting and combinable customer experiences, also continues to evolve to fulfill orders faster and more efficiently; empower sales agents to sell anywhere, everywhere; and provide the complete infrastructure for ongoing peace of mind for your business. VTEX is the Composable and Complete platform: the pragmatic approach to composability is the key to a modern and sustainable technology stack for profitable business operations.

The impacts of AI in our daily lives

Redefining Commerce: From Silos to Synergy in the New Age of AI

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LiveShopping fashion show: Mormaii

On a fashion catwalk built inside VTEX DAY, next to the main stage, the public will be able to see a parade of exclusive brands and products. This activation is aimed at boosting retailers' sales. People watching the show live will be able to buy the pieces presented by the brands via a live stream on the exhibiting companies' websites, using VTEX's LiveShopping platform - a solution aimed at converting sales through digital means. In this session, the Mormaii brand is presenting its special collection.

BashStore - Foschini Group adopts omnichannel approach with VTEX

The Foschini Group is a multi-brand retailer based in South Africa. In this panel, we will discuss the architecture and challenges of the project with a focus on BashStore - the new omnichannel experience developed by TFG.

Maximizing your B2B Omnichannel Distributions with a Single Platform

Participants will be immersed in a practical exploration of how to solve business challenges in B2B by implementing the same architecture for different brands within the same holding company, using the B2B features of the VTEX platform. You will see how to effectively manage a single catalog with multiple specificities, adapting to the distinct needs of different brands and regions. In addition, we will explore the creation of personalized purchase flows for a variety of shoppers, including end customers, sales representatives and contractors, ensuring an optimized shopping experience using the site's flows such as direct purchase and quotations, following the necessary compliance demands. Finally, strategies will be covered for ensuring the best SLA and continuing to sell, even in cases of stock-outs in the region's distribution units. Get ready to discover how smart technical solutions can solve your business's operational challenges, boosting omnichannel in B2B.

How simplifying the architecture ensured the migration of a complex B2B project, with unique business rules, in just 6 months

Understand how Atacadão, the B2B arm of the Carrefour Group, ensured that a complex migration project with specific business rules could be carried out in just 6 months, by simplifying the architecture and using a composable solution. The new project also boosted the brand's omnichannel performance, integrating more than 60 stores and delivering new capabilities and sales channel possibilities.

Performance is everyone's job

This panel aims to address the fundamental principles of performance, Core Web Vitals, user experience, and the shared responsibility between business and technical teams when it comes to the efficiency of an e-commerce site.

Headless & Composable Architecture for Complex Omni-channel and Marketplace Operations

Exploring the headless and composable architecture of a European retailer with more than 350 stores, implemented in its migration from SAP Hybris to VTEX to revolutionize its omni-channel operation.

Efficient After Sales: Change orders in real time from a simplified interface

We will explore a tool that enables shopkeepers to make changes to the items in an order in real time during fulfillment. With a simplified interface, we facilitate changes to orders and communication between shopkeepers and buyers, via MyOrders or emails. In addition, we will show you a new comprehensive API protocol, allowing integrators to efficiently manage the entire order modification process.

Digitizing Agribusiness and Marketplace Operations in B2B

Learn about the case of Supercampo and how the company helps cooperatives and cooperative members scale their operations through digitalization. In this panel we will show the different use cases and the architecture used to make the business viable, using Regionalization and the B2B Suite to orchestrate different pricing, tax and payment policies.

Evolving with VTEX: Challenges and Opportunities in B2B Migration

Arado talks about their platform migration journey, highlighting crucial insights into the architecture, including the use of a VTEX Beta solution for contextual pricing and the challenges encountered when combining the B2B Suite and VTEX Franchises. They also highlight how a Headless sales channel helped validate the solution, limitations faced, alternatives developed and comment on future opportunities for improvement.

A.I. vectors: the before and after of ChatGPT

Spending on AI will exceed 1 billion USD in Brazil by 2024. In 10 years, AI will be in every retail store in the world, faster than you think. And that's just the beginning!

How Whirlpool and Mondelez scaled the B2B journey through digitalization

How digital transformation is redefining the sales and purchasing journey in the B2B environment of major industries. Exclusive insights into the most effective strategies for scaling and cheapening business-to-business operations.

The era of convergence between Content, Entertainment, Media and Retail to generate results

The purchasing decision is no longer the same. How content-commerce influences the purchase funnel and how retail media is transforming the relationship between industry, retail and the consumer.

What China has to teach us

An overview of the main trends in China: electric cars, the city of the future, the use of A.I., digital payments, the power of Lives, efficient logistics.

Innovation P&L: how to achieve the best balance between investments, expenses and amortization in a profitable operation

What are the effective methods for balancing innovation and profitability, turning challenges into opportunities? Get practical insights on how to drive sustainable growth, even in a tight-margin and highly competitive business environment.

Black Friday: how Meli and Samsung made it the biggest Friday in history!

Never before have Meli and Samsung experienced a Black Friday with so many orders. The question is: what has changed?

Back to Basics with innovation: Lessons in operation and efficiency from Decathlon and Vivara

The year 2023 was marked by resilient retail. In 2024, retailers around the world will continue to recover, but they must also continue to innovate. Defining and declaring priorities is key to this process. Through examples such as Decathlon, which is seeking to simplify its operations and optimize its assortment, and Vivara, which combines digital success with a strong focus on customer service, this talk highlights the importance of going back to basics in order to achieve efficiency in retail, without losing the ability to innovate.

Omnicanality in franchises and company-owned stores: reframing the role of different channels

How are retail leaders reframing the role of different channels in franchises and company-owned stores to create exceptional omnichannel experiences? In this panel, we will explore the strategies used to boost sales, minimize conflicts between channels and plan for the future of omnichannel in different business models.

CRM and CASHBACK How to reach 40% of revenue influenced by CRM in ON and OFF channels

How Puket used CRM strategies to go from 3% to 32% of revenue in 3 years.

Pague Menos: from traditional pharmacy to health hub turned TV show

The innovative service and marketing strategies adopted by Pague Menos, which together with Extrafarma is the second largest pharmacy group in Brazil, already visible beyond the North-Northeast axis.

What you need to know today about the Retail of the Future

How will people shop in the coming years and what will they expect from retailers? From the strategies on the rise for the next two years, from "subconscious commerce" driven by the development of generative AI to the boom in image commerce with the consolidation of mobile commerce, WGSN presents the main movements and consumer profiles that will impact the business strategies of different sectors by 2025.

Leroy Merlin's strategy to increase customer frequency by 60% by 2024

Strategies and values behind CX and AI best practices

Rebranding Brastemp: How digital boosted the dissemination of the new positioning

After 60 years, the Brastemp brand has gone through a process of transforming its visual identity and repositioning its communications, with the aim of continuing to be present in the daily lives of loyal consumers and winning over new generations. With the changes, the brand is bringing important and current issues to society from the point of view of those who are part of the daily lives of many generations.

The luxury market and the era of Concierge Commerce

The transformation of the salesperson's role to that of a "Concierge", going far beyond sales, delivering service and experience. Cost reduction, increased recurrence and brand reliability were some of the benefits reaped by NK Store in this transformation

Navigating Digital Transformation: Strategies for Acceleration

Mondelez's top 5 Insights for building a strong brand that truly connects with the phygital customer

How Mondelez is integrating its brands in the physical and digital worlds to create deeper connections with its customers

Quadrant Awards 2024

The VTEX Quadrant annually recognizes the work of VTEX's main implementation partners who deliver the best solutions and projects for the Digital Commerce market. VTEX has been holding the Quadrant awards for 7 years and, for the first time, the event to publicize and recognize the most outstanding partners will be held during VTEX DAY!

Seara and Neotrust following BBB sales minute by minute

Seara case: How real time measurement of sales via e-commerce partners contributed to great results for Seara during reality show.

From conception to viability: How the physical store channel already accounts for 20% of the CVLB Group's digital sales

From the conception of the idea to operationalization in physical stores: the main operational, financial and cultural challenges faced by the Casa&Vídeo and Le Biscuit brands to become a benchmark in "zero loss of sale" in-store.

Artificial Intelligence as an Individual Co-Pilot: A case applied to the Cenconsud group

Unlike the use of conventional bots, the Cencosud group's strategy was to bring more assertiveness and naturalness through the use of LLM to bring more assertiveness and naturalness to the relationships between Customers and Salespeople, and Conversational. It was necessary to understand the specific needs of individuals within the company and of each customer group, identifying areas where AI could be most useful. Solutions were then implemented to integrate AI algorithms into different processes and systems, with the aim of helping employees with their daily tasks, such as data analysis, decision-making and process optimization and product registration.

How digital transformation increased physical store sales by 50% in just 10 months

Infinite stock, increased conversion and salesperson engagement: understand how Electrolux accelerated sales through cross-channel integration

The future of B2B: How Motorola digitized the channel and engaged the ecosystem as a sales force

Successful digitization of the B2B sales channel will guarantee the competitiveness and efficiency of the operation in the coming years. Understand how Motorola made a significant effort to digitize its B2B channel, while at the same time engaging its sales force and generating value for the ecosystem.

The secret of GPA ecommerce: high growth with profitability

GPA, one of Brazil's largest retailers, has adopted an ambitious strategy to break even in its digital operation. The company implemented a series of measures, including optimizing operating costs, investing in technology and efficient logistics. It was necessary to improve the customer experience across its various online channels, from e-commerce to delivery apps. The result couldn't have been different: the company managed to reduce costs, increase sales and gain efficiency, thus reaching break-even point and consolidating its position in Brazilian online retail.

Efficient management: how to manage different brands, products, audiences and experiences in the same company

This is a reality in many companies, having to manage several brands in the same country or the same brand in different countries. What is the best management model in terms of structure? How can we optimize the application of technology, creating different experiences, but in an efficient way? Whirlpool and Multilaser tell us how they overcome these challenges.

Conversational Commerce: the use of WhatsApp as a sales and consumer engagement tool, its evolution and trends

Guilherme Horn, one of the leading experts in corporate innovation and current Head of WhatsApp for strategic markets, will share valuable insights into the evolution of WhatsApp in Brazil, how the country is leading the way in the application of corporate solutions and the trends we should watch out for. Discover how personalization, artificial intelligence and other innovations are shaping the e-commerce landscape and how you can take advantage of these opportunities to get ahead.

Unraveling Store Fulfillment: The Revolution with VTEX's Pick&Pack tool

In recent years, the digital market has experienced exponential growth, driven by the widespread adoption of Omnichannel, expanding its shipping channels, transforming the stock of physical stores into Distribution Centers. In this highly competitive scenario, retailers not only seek to stand out, but also strive to provide a differentiated shopping experience for their customers. It is in this context that fulfillment emerges as a key element in the logistics strategy of these companies, allowing operations to be optimized and guaranteeing full customer satisfaction. With Pick and Pack, VTEX offers a resource to provide the end customer with a tool to transform the physical store into a fulfillment point, enabling Ship From Store and Pick, as well as an experience that goes beyond the approved payment, but also with the post-purchase. Understand how Pick and Pack can contribute to your operation, offering resources to make your operation increasingly efficient and competitive.

Retail Media and the Ambev and Super Nosso case: a strategy that guarantees double-digit growth for the 4th consecutive year

What is Retail Media anyway? Find out more about the third wave of digital advertising with the powerful partnership between Ambev and Super Nosso. On this unmissable stage, understand the incredible results achieved, from increased sales to targeted media engagement. Learn how this collaboration is empowering the industry through retail, boosting sales and creating more engaging shopping experiences for consumers. Don't miss this opportunity to get a closer look at the future of retail!

Retail of the Future: Delighting the customer through innovative in-store experiences and transforming the role of the salesperson

Discover how physical retail is being transformed into a universe of unique experiences, going beyond traditional sales. On this stage, we'll dive into the innovations that are turning stores into dynamic spaces for personal shoppers and live shopping, all powered by technology. We'll see how these changes not only empower salespeople with tools for more personalized and effective service, but also how the fusion of digital and physical environments elevates the shopping experience, making it more agile, interesting and convenient. A look at the future of retail, where relevance is redefined by innovation and experience. This stage will prove that, no matter what segment you operate in, Live Shopping will always be an interactive option for increasing sales and conversion!

Boosting Digital Sales by up to 30% through Physical Stores with the VTEX Sales App: The Case Study of Bagaggio and Asics

This stage will highlight how these leading brands have managed to significantly increase their sales by improving the customer experience and optimizing the integration between their digital and physical sales channels. Explore how the Sales App has boosted omnichannel culture, allowing salespeople greater autonomy and proximity to customers, and learn how the Infinite Shelf functionality has solved crucial challenges such as stock-outs.

The AI Revolution: Connecting Global Trends to Retail Efficiency

On this stage, Marcos Gurgel, VP of finance and strategy at Ifood, will share exclusive insights into global artificial intelligence trends, illustrated by his experiences in China, and reveal how these innovations are being successfully applied at iFood. Attendees will discover practical strategies on how to integrate AI to drive efficiency and innovation in retail

Live Shopping: the ideal model for presenting and selling products in an interactive way, increasing conversion rates by up to 3x

PatBo, the only Brazilian brand to show at New York Fashion Week, will tell us how it was the most innovative experience in the fashion market in recent times, when it decided to broadcast the show from there via a Live stream on its own website, which allowed first-hand purchases of the pieces presented at the show. In addition, Whirlpool, one of the biggest global household appliance brands, will tell us how Live Shopping has made a difference to results and consumer engagement.

A gift card worth gold: how Vivara brought in 40% more sales by implementing a new way of selling jewelry

Understand how Vivara increased its sales by 40%, reduced logistics costs and improved internal processes by introducing giftcards/gift vouchers for B2B customers and other partner HUBs.

Innovation in Consumer Experience: How Localiza and Whirlpool use data to offer an experience that really matters.

Localiza leverages Augmented Reality and AI to facilitate the customer journey with vehicle location. Whirlpool has rethought the entire customer experience based on the data collected. In this panel we will discuss innovative ideas on how to delight the customer.

Retail Media as a strategy to boost sales in the marketplace by 150%: case study of Iron Studios

Renan Pizii, CEO of Iron Studios and CCXP, talks about the challenge of increasing sales in marketplaces through Retail Media and well-defined strategies for each channel. In one month, Iron Studios saw a 152% increase in sales, and the best part is that it had no impact on its own channel.

Generation shock: how to attract and lead Gen Z talent?

Generational clash: leadership in generation Z, how to set the right tone to generate results? What are the biggest challenges for management and how can you prepare? Considered the most difficult generation to lead, Gen Z has challenged companies in terms of culture formation. How do you prepare to reconcile generational conflicts? Which skills are most important?

Redefining customer experience in the luxury market with L'Oréal

Case L'Óreal - Redefining the customer experience and its results in the luxury market

Conscious reverse logistics as a lever to improve the consumer experience

Whirlpool and Retalhar will present how companies can use innovative alternatives for the conscious disposal of end-of-cycle products, and how to use this process as a lever to improve the consumer experience and brand value

Beyond Borders: the Crossborder as a strategy for expanding assortment and markets

Crossborder: how expanding international assortment can bring more revenue and margin to retailers and practical tips for getting started

Innovations that transform today with Christiane Pelajo

Christiane Pelajo - Women in tech (career change), accessible technologies for retailers of all sizes (SaaS) and 3 innovations that are already changing Digital Commerce

Exploring the Potential of Retail Media: Content Strategies and Data Monetization

Find out how Mercado Livre and Grupo Pão de Açúcar are using Retail Media to boost their marketing strategies. Learn about content strategies and how to monetize data to personalize campaigns and optimize customer engagement. Through these success stories, we'll provide insights into maximizing return on investment. This talk offers practical tips and actionable strategies to elevate your marketing.

Far Beyond a Pharmaceutical Industry: Strategy, Innovation and Consumer Engagement in Practice with Cimed

Join Karla Felmanas for a talk on innovative strategies and consumer engagement. Understand how CIMED has faced challenges and implemented changes, including insights into the succession process. This talk offers an opportunity to learn and reflect on how to engage customers and connect brands and purpose.

Brazilian TV has changed: Influencer and content marketing with YouTube and CazéTV

The Attention Economy: New Perspectives on Content Consumption, Influence and the Power of Communities.

Driving Retail's Present Future: Artificial Intelligence in practice

Understand the crucial role of Artificial Intelligence (AI) applied in retail. Discover how AI is driving growth, improving the customer experience and optimizing the operations of the Boticário and Supernosso Groups. Plus, learn about the latest innovations that are redefining global retail, with Eduardo Terra.

The Evolution of Technology Decision-Making in Large Companies

Join VTEX Advisory Board members Angela Hsu, Former CMO of Overstock, and Jean-Michel Kientz, Former Senior Technology Leader of Estée Lauder, in a discussion about how technology decision-making is changing within Large Companies.

How Artificial Intelligence is changing the way we consume and buy regionalized media. A practical case of the Casas Bahia Group with the presence of major celebrities.

How artificial intelligence is also transforming the way we consume and buy media in Brazil. An applied case that addresses understanding consumer behavior, personalizing campaigns with real-time data analysis and creating relevant experiences. It also addresses the new role of celebrities in regionalized campaigns.

LiveShopping fashion show: Morena Rosa and Agilità

On a fashion catwalk built inside VTEX DAY, next to the main stage, the public will be able to see a parade of exclusive brands and products. This activation is aimed at boosting retailers' sales. People watching the fashion show live will be able to buy the garments presented by the brands via a live stream presented on the exhibiting companies' websites, using VTEX's LiveShopping platform - a solution aimed at converting sales through digital means. In this session, the brands Morena Rosa and Agilità will be presenting their special collections.

Attention and Retention: Modern Marketing's Greatest Assets and Engagement Turbocharged: Best Practices and New

In a marketing landscape that desperately seeks to capture attention, a lack of retention turns efforts into waste. Based on studies on engagement and new consumer trends, you will learn how to employ crucial strategies to not only attract but also retain the attention of online consumers. You will explore advanced techniques for creating content that captivates and how to optimize the customer experience to foster loyalty, using data and analysis to constantly refine marketing tactics.

Challenging Borders: Laysa Peixoto and the Space Journey

Laysa Peixoto, the young Brazilian leading a team at NASA towards space exploration, will share her journey, challenges, current projects at the space agency and what to expect in the future. She will take us through a deep reflection on the application of technology and the potential of Brazilians in space exploration, including exporting knowledge. Prepare to be inspired, educated and challenged in your conceptions of space and the impact of science on our society and businesses.

Journey of growth based on Innovation and Culture

Cleber Morais and Geraldo Thomas share insights from their growth trajectories at VTEX and AWS Brazil, with innovation and corporate culture as key elements of these trajectories, also addressing technological trends such as the use of data and generative AI.

A conversation with Malala Yousafzai

In this inspiring conversation with Mariano Gomide, Malala Yousafzai shares her extraordinary journey of courage and resilience. The Nobel Prize winner is a symbol of perseverance, bravery and dedication to education. Malala's journey goes beyond motivation; it serves as a powerful testament to the significant influence an individual can have on the world. In addition to her remarkable personal journey, Malala founded the Malala Fund, a charitable organization dedicated to defending educational rights around the world. Despite facing numerous obstacles, she has emerged as an icon in the educational and women's rights movement, widely acclaimed and recognized for her efforts.

Closing show

How Comgás enabled a new source of revenue by selling scheduled services through different channels using the VTEX platform.

Comgás ecommerce is the channel where users who have their gas supplied by the company can contract complementary services to be scheduled, such as heater maintenance. Here we will show the architecture implemented to integrate the external scheduling system and make the service viable. We will also explore solutions for login and checkout customization.

The Samsung Success Story: Scaling Authentication with VTEX IO

The diversification of sales channels is one of the strategies that strengthens Samsung's ecommerce operation, ensuring the right portfolio, with a competitive offer for the right audience. In closed channels, Samsung has created a solid purchase journey combined with modular access management to gain scale in onboarding new partners, such as Itaú, Nubank, Bradesco, Santander, Porto Bank, among others. Learn about the strategy behind the modularization of the authentication service created by Samsung at VTEX IO

The power of VTEX IO as a development platform. Real and practical cases of solutions created to move the business, brought by Grupo Soma.

In this panel we'll show you how we built two robust tools using the VTEX Apps structure. The first is an intuitive and visually appealing platform that makes registering and editing menus a simple and quick task for the sales team. The second is a Visual Merchandising tool that uses intelligent criteria to sort and group products, with manual control if necessary. It addresses the power of IO as a development platform, the use of MasterData and strategic APIs that complement the data.

Migration to VTEX IO: greater autonomy and revenue. Real case told by Loja Santo Antonio

Loja Santo Antonio case: migration to VTEX IO with an in-house development team. We will highlight the autonomy achieved in the migration and a comparison of improvements in performance and increase in turnover, as well as offering valuable insights into the positive impact on the operation.

Atomic design and VTEX IO: The revolution in the development of Whirlpool's virtual stores case study

Debugging Components in VTEX IO Stores: Exploring the Browser's Potential

The aim is to enable developers to identify and examine native and customized components via the browser. This will allow them to add breakpoints, inspect variables and visualize data in real time, all without the need to download the source code from the store. This approach significantly simplifies problem solving, allowing development teams to save time and focus their efforts on creating exceptional customer experiences.

How Electrolux uploaded a new website in 2 days, while reducing development costs by 85

VTEX's Edition APPs offer pre-configured solutions that can be easily integrated into your e-commerce, optimizing processes, reducing implementation time and development costs. Find out how Electrolux scaled its sales channels using Edition Apps, with the flexibility to adapt to business needs.

AI in practice!

For every decision a human is making in retail today, A.I. will be able to do it better, more accurately, faster and with more experience than any of us.

Beyond the counter: how Polishop and Aramis have transformed the role of the physical store

The physical store continues to play a fundamental role in retail, but it has been transformed: it has become a hub for customer acquisition and activation, media, logistics, experience and service. Discover the challenges and opportunities faced by major CEOs in the search for consistency, reorganization and adaptation of store size in this new retail scenario.

3D leadership: the leadership of the future

3 agendas that every C-Level needs to lead: digitalization/IA, results and real ESG impact. How leaders from Riachuelo and Carrefour deal with this challenge.

Accelerating Innovation in Retail

At AWS, we enable retailers to accelerate innovation with proven technologies, born from retail and developed for retail, so they can meet the expectations of today's consumers, optimize operations and improve business insights. AWS for retail and consumer goods has the solutions you need for smart stores, digital commerce, customer engagement, advanced data insights, merchandise planning, intelligent supply chain and IT operations. We bring these solutions together with a modern architecture to serve your customers seamlessly across all channels

Real leadership: Resilient, vulnerable and authentic

How to generate results through human, accessible and real leadership. Ana Bogus, Gabriela Comazzetto and Rafaela Rezende will discuss the benefits and challenges of leading large operations through humanized leadership.

Smart data: How SHEIN & Amazon have been revolutionizing retail through the use of live, accurate and secure data for decision making

Discover how data-driven decisions, driven by advanced algorithms, are redefining the game in the retail sector, providing valuable insights for strategic decision-making.

Game changer: the transformative power of Retail Media

Retail Media is one of the main trends for marketing in 2024. Find out how major retailers are monetizing media on their digital channels.

Hyper-personalization in the beauty market

Technology as an ally of the shopping experience. Hyper-personalization as a solution to improve conversion, engagement and reduce after-sales costs

Practical results and lessons learned in marketing strategy with influencers, with Monte Carlos Joias and Época Cosméticos

Monte Carlos Joias and Época Cosméticos discuss the different marketing strategies using influencers: what worked and what didn't in each case

The power of influencer marketing in Brazil

Brazilians are one of the biggest consumers of social networks in the world. We invited Bia Bottesi, CMO at Meta, to talk about the strength of influencer marketing in Brazil and the good practices to be adopted in the face of this strategy.

Digitalization of the B2B and B2B2C chain

Learn about the main challenges facing AmaraNZero and Whirlpool in digitizing their B2B and B2B2C channels

Lu from Magazine Luiza: How AI boosted her Impact with humanized service

Building Successful Brands: the role of branding and how to measure it

Join expert Guta Tolmasquim for a talk on the importance of branding and how brand experience metrics can help boost your business

Data and CRM as a lever to improve purchase recurrence and brand loyalty in the Fashion segment

How major brands from Grupo Soma and S2 Holding leverage data in different CRM strategies to build customer loyalty.

Dior: Turning Digital into a Luxury Experience

In this talk, Dior will explore how the brand has increased its presence in e-commerce, highlighting its key differentiators. Daniela Ota and Helena Costa will talk about the importance of offering a premium experience in the digital environment, highlighting the concept of "mimic" which consists of replicating the exceptionality of CX in the online environment. From communication, through frictionless navigation, delivery with exceptional unboxing, art of gifting and after-sales, we will explore how each interaction can reflect the brand's premises and values, ensuring a truly luxurious journey for customers online.

Empowering 27,000 employees: how DPSP revolutionized its service culture

One of the largest pharmacy groups in Brazil, DPSP, which owns the Drogaria Pacheco and Drogaria São Paulo brands, tells how it faced the challenge of engaging and digitizing more than 20,000 salespeople in more than 2,000 stores to deliver a truly omnichannel experience. New technologies, new processes and, above all, cultural transformation were key to this journey.

Sustainability in D2C: Strategies to Face Challenges in Durable Goods

D2C faces significant sustainability challenges, especially in durable goods such as household appliances. The need to make products more efficient and facilitate proper disposal is crucial. A takeback program, where the consumer gives up the old appliance when buying a new one, can be an effective solution for dealing with electronic waste.

How to maximize your company's growth potential, even with limited financial resources

Soldiers Nutritions, Gorilla Shield and Loja Integrada offer valuable insights into how to maximize your company's growth potential, even with limited financial resources. In a series of concise 5-minute presentations, each company will provide an insight into the challenges and opportunities faced in their respective sectors, highlighting key growth levers. With a special focus on the needs of small and medium-sized businesses (SMBs), this panel will offer practical tips and actionable insights on how to do more with less.

Aramis case: Understand how the redesign of the site, with a focus on the mobile experience, caused a 56% increase in the conversion rate

Redesigning the site, with a strong focus on improving the mobile experience, simplifying the navigation flow and removing all partner tags, led to an incredible increase in the conversion rate and GMV.

Personalization and Humanization: How SHEIN is engaging and training Brazilian entrepreneurs to operate in its marketplace

Understand how SHEIN went into the field to engage entrepreneurs interested in joining its marketplace, an operation that already has more than 15,000 sellers and represents 55% of the company's sales in Brazil. Find out in this panel how SHEIN has humanized this process, delivering curation, personalization and results, as well as other strategies.

The role of the store as Logistics Hub: challenges and opportunities around Omnichannel logistics excellence

Cobasi and Grupo DPSP (Drogarias Pacheco and São Paulo) discuss how their companies are taking advantage of the capacity of physical stores to make the supply chain smarter and more efficient for everyone.

The challenges and benefits of internalizing e-commerce operations

How Calvin Klein managed to achieve gains in scale by internalizing its e-commerce operation. What were the challenges of this journey and the results achieved.

Payment methods as a strategic business partner

How the breadth and variety of payment options improves operational efficiency and the end-consumer experience.

The power of the Personal Shopper as an immediate sales conversion channel

We will address how technological innovations are empowering salespeople, allowing them to offer a more personalized and efficient service, and how the integration of digital into physical space can bring the convenience and speed of online into stores, creating a new concept of relevance for physical retail. PgM is using Personal Shopper to help sell specialty medicines that require specific questions during purchase.

Unified commerce in action

At AWS, industry leaders are empowered to deliver some of the most innovative and exciting experiences at scale, rooted in deep customer intelligence and focused on improving retail growth while simplifying business operations.

Electrolux Partners: Transforming B2B Sales with Digital Innovation

Explore the digital transformation of sales to Electrolux authorized service centers. See how the company adapted, changing not only its internal culture, but also that of its partners, to a digital sales environment. Discover the challenges faced, such as adjustments to tax calculation, payment methods, user management and simplification of large orders, and the solutions found.

E-commerce from a trend perspective: Results and perspectives of a channel in transformation

In a scenario where shoppers are increasingly expanding their points of contact with different sales channels, value propositions are being enhanced within an increasingly intense journey. In this context, e-commerce plays an important role in a consumer's daily life that is constantly developing and adapting. The high level of sales achieved during the pandemic amplifies this dynamic, and brings to light a scenario where new categories are gaining ground and different players are taking on prominent positions in consumers' minds. Learn more about the results and trends in Brazilian eCommerce in this session with NIQ.

VTEX Sales App - Discover how to revolutionize the omnichannel shopping experience and increase your sales by up to 33%

This stage will highlight how the VTEX Sales App, with its latest innovations, generates incremental sales of up to 33%. Learn how the product is a strong ally in the journey to unify the physical and digital channels, empowering physical store salespeople with full visibility of different stock points, whether 1P or 3P.

Unlocking Conversions: The Impact of Wallet Payments on E-commerce

The panel will address the impact of the growing adoption of digital wallet payments on the world stage, specifically in the Latin American market. It will look at how this trend is reshaping consumer behavior, providing a more accessible, convenient and fluid shopping experience. Panelists will have the opportunity to discover how this evolution is transforming the e-commerce landscape and driving a new era of disruptive consumption.

Beyond the Screen: Transforming the online customer experience into a sensory journey - Augmented reality on the Redley and Tintas Coral websites

In this talk, we will explore how the use of augmented reality on the Redley and Tintas Coral websites is redefining the digital customer experience. By transcending the limitations of traditional screens, augmented reality allows customers a unique sensory journey, where they can visualize products in their real environments and bodies, experiencing colors and textures in an immersive way. We will discuss how this approach not only enhances the shopping experience, but also strengthens the emotional bond between the brand and the customer, increasing engagement and loyalty

The Power of Retail Media: Maximizing Profit in Digital Commerce

Discover the opportunities retailers are exploring by entering the world of Retail Media. This talk looks at the transformation of retail properties into media businesses, and how retailers are monetizing their data by acting as media publishers. Explore the development of the market and learn how retailers can reap the benefits of this innovative approach.

Creative mindset with TikTok: how to best exploit new media formats

Creative Mindset Workshop: Understand how to explore new media formats and content as a form of engagement

How to boost retail media strategies using AI and Whatsapp

Retail Media: how Samsung and DPSP used AI and Conversational Commerce to increase revenue OBS.: Case 1 - Retail Media CasasBahia with Samsung using Whatsapp Case 2 - Retail Media with DPSP campaign using industry funds

The future of fashion Luxury and lessons for today with Thai Mello

Talk Show Thai Bufren Mello - The future of luxury fashion and lessons for today

Beauty and sustainability: how CARE and Natura brought these two universes together

Understand the influence of ESG on the beauty market and what opportunities are emerging in the segment.

More than a digital transformation, a cultural transformation: how Midea, Balaroti and Vitafor overcame internal and external barriers to digitalization

A panel focused on discussing the challenges of digital transformation from 2 perspectives: D2C and B2B. The speakers will discuss how to overcome the internal and external barriers to digitalization, why digitalize, what are the lessons for today, what are the main challenges of digitalization in traditional industries and how to overcome the obstacles?

The impact on conversion, margin and engagement through personalization: Electrolux case and practical results

Over the last three years, Electrolux has transformed the way it communicates with its audience. By analyzing data and delving into personalization technology, the company was able to capture insights into browsing and purchasing behavior, in addition to creating predictive segmentations that made it possible to deliver highly personalized and contextual content, offers and recommendations on all of its communication channels. Come and learn from this success story

Second hand: popularizing the circular economy

The circular economy is gaining momentum, allied to the ESG agenda. Find out how the Arezzo Group and Enjoei are dealing with this trend and its challenges in different segments.

Content Driven Retail: The future of content production and the trends that are already transforming today

In this panel we will explore the momentum of content-driven retail, the application on different platforms, market data and the future of this new way of selling and engaging

New Frontiers: How Face ID and Blockchain are revolutionizing digital security

New Frontiers in Digital Security: discover how innovations in facial identification and blockchain are redefining online protection standards, presenting real cases and valuable insights into the future of cybersecurity

Circular Economy without borders: from any country to any country, in a single solution. Discogs case

Discogs is a C2C and B2C marketplace for LPs (they also have DVDs, K7 tapes, and other media, but their flagship is vinyl). They sell from any country to any country. The "base" catalog has 20 million SKUs (VTEX's second largest, behind Carrefour) and we will connect 150,000 sellers. The catalog is in 7 languages and works with 7 different currencies. In this project, user navigation takes place in the Discogs environment and they come to VTEX in the cart, the checkout is all ours. Payment today is via Paypal with split payment between the marketplace and the seller at the time of purchase (we made a Paypal app to handle this scenario) and taxes are calculated via Avalara.

Super App: knowing and delivering solutions beyond the purchase

Super App as a way of getting to know the customer, building loyalty and delivering solutions beyond the purchase.

Sustainable Growth

Live Shopping Parade - in front of Spotlight

On a fashion catwalk built inside VTEX DAY, next to the main stage, the public will be able to see a parade of exclusive brands and products. This activation is aimed at boosting retailers' sales. People watching the show live will be able to buy the pieces presented by the brands via a live stream on the exhibiting companies' websites, using VTEX's LiveShopping platform - a solution aimed at converting sales through digital means. In this last session, the brands Morena Rosa and Agilità will be presenting their products.

Building Communities and Surprising Customers: The Power of Customer Experience

Explore how brands with vibrant communities around their products and services deliver an exceptional experience that goes beyond expectations. We'll delve into the art of building lasting relationships with B2C customers, highlighting effective strategies for engaging, surprising and delighting consumers at every touchpoint. Discover how to turn every interaction into an opportunity to build loyalty and boost the growth of your ecommerce business.

De-market yourself

The new marketing doesn't look like marketing. In this talk, João Branco will challenge your perceptions of marketing and show how the new marketing is transforming the way companies connect with the public through more human approaches and genuine relationships.

How Hearst adopted a pragmatic and composable approach to transform its business into a digital marketplace

Organizations need to adapt quickly in a digital-first world, and Hearst is no exception. The global media, information and diversified services company has chosen VTEX to revolutionize how users interact with their favorite publications each month. This session will explore how Hearst is offering frictionless experiences in diverse sectors such as fashion and lifestyle and how the technology choice was key. Learn how this strategy is not just a shift, but a complete reimagining of Hearst's business for the digital age.